The Glossy Beauty Podcast Glossy

In December, America’s first big move to regulate the beauty industry in more than 80 years went into effect with the Modernization of Cosmetics Regulatory Act of 2022, best known as MoCRA. But it isn’t until the end of this month that the industry will meet its first big deadline from the Food & Drug Administration. 
By July 1, brands and manufacturers must provide a list of their products and where they were made to the FDA through its online portal called Cosmetics Direct. It’s the first of many deadlines and requirements, some of which are still in flux, that will slowly reshape how the industry is regulated over the next few years. 
For example, MoCRA will give the FDA new visibility into what’s in beauty products and where they are manufactured. It also provides new authority to the FDA to issue mandatory product recalls and alert consumers to common allergens through mandatory warning labels. That’s thanks, in part, to new visibility into fragrance ingredient lists, which had long been classified as intellectual property but must now be shared with the FDA.
Previously, America’s regulation was made up of small federal and state laws, which created a growing movement for better regulation. For example, brands like BeautyCounter spent years lobbying for better regulation on social media and on the hill in Washington, while brands like Henry Rose by Michelle Pfeiffer was created to offer an alternative to the under-regulated fragrance industry.  
So how did this piece of legislation finally get passed? While you may not know attorney Katlin McKelvie by name, she is a Washington D.C.-based lawyer who was integral in the creation of MoCRA. 
McKelvie has more than two decades of experience working in food and drug law, including 11 years at the FDA. She also served as the Deputy General Counsel of the United States’ Department of Health and Human Services and as the Deputy Health Policy Director and Senior FDA Counsel to the Senate Committee on health, education, labor and pensions for chair Patty Murray. While working with Congress, she helped shape many pieces of legislation that have impacted us all, including MoCRA, before becoming a partner of a private D.C. firm called Gibson, Dunn and Crutcher.
On today’s episode of The Glossy Beauty Podcast, McKelvie shares the origin story for MoCRA, including the challenges and compromises made during its early days in the Senate. She also shares the challenges she suspects brands may face while navigating compliance, the requirements the FDA will release next and the changes consumers can expect in the coming years. 

In May, Live Tinted turned five years old. The brand was founded by Deepica Mutyala, a veteran of both the corporate beauty space, as a one-time manager at Birchbox, and the creator space — Mutyala has 502,000 followers on Instagram. Live Tinted launched in 2018, four years after Mutyala went viral on YouTube (333,000 followers) for a video about correcting dark circles with red lipstick. That video, which has 10 million views, landed her a segment on "The Today Show," and led to her quitting her full-time job and focusing full-time on the beauty brand.
Today, Live Tinted sells the Huestick All-Over Color Corrector, which is inspired by Mutyala's viral hack. The brand also doubling down on complexion products. Live Tinted's Hueguard Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum, which has become a best-seller, was an inflection point for the brand, Mutyala said. She now believes Live Tinted can become known for its complexion category.
On this week’s episode of the Glossy Beauty Podcast, Mutyala discusses how she always knew she'd start a beauty brand and what progress has been made since the BLM movement in 2020. She also talks about why the complexion category has been, and will continue to be, a game changer for Live Tinted. 

Unlike many beauty executives, Sara Mitzner, vp of brand marketing at AS Beauty Group since 2019, started her career in fashion. Her resume includes roles a Complex, Fullbeauty Brands and Swimsuits for All. AS Beauty Group is a personal care product company that owns Cover FX, Laura Geller Beauty, Julep Beauty, Mally Beauty and Bliss brands.
Mitzner has led many of AS Beauty brands' biggest marketing moves, including Laura Geller Beauty pivoting its strategy to attract and acquire more mature consumers. According to Mitzner, in April, AS Beauty Group's sales were up 140% year-over-year. "It's been fun for me to be at a company in an industry that they always say is recession-proof," Mitzner told Glossy.
On this week's episode of The Glossy Beauty Podcast, Mitzner discusses the future of AS Beauty Group and the Gen X opportunity in beauty.

Taylor Frankel is one of three co-founders of Toronto-based Nudestix. And, as the beauty brand's main face, she has been spending the year celebrating its 10-year anniversary. She founded the brand with her sister, Ally Frankel, and her mother, industry veteran Jenny Frankel, when the two sisters were teenagers.
In today's competitive beauty market, making it to the 10-year mark deserves to be celebrated. As such, the brand has kicked off a tour, during which Frankel will participate in brand activations in her home base in Toronto, as well as in New York, Los Angeles and London. These customer-facing events will include panel discussions, workout classes and influencer dinners.
On this week's episode of The Glossy Beauty Podcast, Frankel discusses Nudestix's points of difference, the unique ways it works with influencers and celebrities, and the strategies it's using to grow its skin-care business.

When Mielle Organics founder and CEO Monique Rodriguez started the textured hair-care brand in her kitchen 10 years ago, her goal was to create healthy organic products for her textured hair.
Now, a decade later, Mielle Organics has become a household name and staple for many consumers with varying hair types. The brand is distributed in over 87 countries and over 100,000 stores across the U.S. In January 2023, Mielle Organics was acquired by consumer goods company Procter & Gamble for an undisclosed sum.
On this week's episode of The Glossy Beauty Podcast, Rodriguez discusses what's next for Mielle Organics under the new ownership and what it means to be a 10-year-old beauty brand in 2024.

Prequel Skin is less than a year old. But the direct-to-consumer brand, founded by dermatologist Dr. Sam Ellis, in partnership with Ben Bennett's incubator, The Center, has caught on. That can be owed, at least in part, to Ellis's social following: She has 336,000 YouTube subscribers, 226,000 Instagram followers and over 129,000 followers on TikTok.
The brand's products span multitasking cleansers and moisturizers for the face and body, skin barrier-boosting ointments and a duo of serums, including one with vitamin C and one meant to address skin redness.
On this week’s episode of the Glossy Beauty Podcast, Dr. Ellis discusses how she came to create content as a dermatologist, why that's proven valuable, why she partnered with The Center and how her brand is inspired by favorite French pharmacy products.