20 min
Ep #16: How Instamojo created their hugely successful testimonials campaign: 'Mojo Stars' �� Spilling the Magic Beans | A growth marketing podcast
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- Marketing
Testimonials are such an effective tool for marketers to leverage when promoting their products and services.
Because they are genuine reviews of your offering, from someone who looks and speaks exactly the way your audience does.
Testimonial campaigns are basically word of mouth marketing, but at scale.
But creating these campaigns aren’t as simple as it would seem.
You can’t just go to any one of your customers and put a camera in front of them and say “Review Us please”.
It takes deep thought and meticulous planning to select the right customers, ask them the right questions, and to package all of this in a way that will resonate with audiences.
So how do you launch a successful testimonials campaign?
To figure this out, we spoke to Rapti Gupta. She’s the director of brand marketing at Instamojo.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
Follow Rapti on LinkedIn
Visit Instamojo's website
Testimonials are such an effective tool for marketers to leverage when promoting their products and services.
Because they are genuine reviews of your offering, from someone who looks and speaks exactly the way your audience does.
Testimonial campaigns are basically word of mouth marketing, but at scale.
But creating these campaigns aren’t as simple as it would seem.
You can’t just go to any one of your customers and put a camera in front of them and say “Review Us please”.
It takes deep thought and meticulous planning to select the right customers, ask them the right questions, and to package all of this in a way that will resonate with audiences.
So how do you launch a successful testimonials campaign?
To figure this out, we spoke to Rapti Gupta. She’s the director of brand marketing at Instamojo.
________
About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
Follow Rapti on LinkedIn
Visit Instamojo's website
20 min