23 min
Ep #6: Don't forget the power of Organic Content. Here's how Tickertape acquires new users, organically �� Spilling the Magic Beans | A growth marketing podcast
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- Marketing
Every single day, brands across the world are collectively spending hundreds of millions of dollars on paid ads.
And this is through Facebook, Google, or the plethora of other channels available to advertisers.
All with the goal of optimizing their desired conversions. If you’re an ecommerce brand it may be more sales, if you’re a Saas product it may mean more downloads, or it just might be that you want your brand to be seen in front of more eyeballs through brand awareness campaigns.
Now all of these are tremendous objectives, and they work, very effectively, which is why brands keep coming back.
BUT, putting all of your eggs in the paid basket, without focusing on the power of building organic content and followings could be a big missed opportunity.
Through a follower base that you’ve built organically, you create an audience that truly wants and enjoys your content, who will constantly come back for more.
The value of that shouldn’t be underestimated.
But how do you build that follower base organically? That's what we covered with Manish Bansal, who’s the Vice President of Growth at Tickertape and previously an AVP of growth at Zomato.
Hope you enjoy the episode!
_________
To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀
About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
_________
Follow Manish on LinkedIn
Check out Tickertape's Website
Every single day, brands across the world are collectively spending hundreds of millions of dollars on paid ads.
And this is through Facebook, Google, or the plethora of other channels available to advertisers.
All with the goal of optimizing their desired conversions. If you’re an ecommerce brand it may be more sales, if you’re a Saas product it may mean more downloads, or it just might be that you want your brand to be seen in front of more eyeballs through brand awareness campaigns.
Now all of these are tremendous objectives, and they work, very effectively, which is why brands keep coming back.
BUT, putting all of your eggs in the paid basket, without focusing on the power of building organic content and followings could be a big missed opportunity.
Through a follower base that you’ve built organically, you create an audience that truly wants and enjoys your content, who will constantly come back for more.
The value of that shouldn’t be underestimated.
But how do you build that follower base organically? That's what we covered with Manish Bansal, who’s the Vice President of Growth at Tickertape and previously an AVP of growth at Zomato.
Hope you enjoy the episode!
_________
To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀
About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
_________
Follow Manish on LinkedIn
Check out Tickertape's Website
23 min