Future of Marketing In Esports MAP Esports Podcasts

The opportunities seem to be endless when it comes to esports and gaming, however, many of the experiences are still limited to a select few.
Enter Martin Byerley, CEO of MountainSideGames, a company that offers comprehensive event and tournament hosting services including a venue, marketing, live broadcasting and video archival, sponsors, and more. You design your event, and they execute it.
In this episode of the Future of Marketing in Esports, Rebecca welcomes Martin to discuss how he was fortunate enough to take over this company, and what makes him so passionate about bringing the experiences to others.
They also talk about how he’s currently finding opportunities and other events, and what some of his current challenges are in growing the company.
They also talk about what’s next for MountainSideGames, and where they’re focusing on next.
Learn more about MountainSideGames:
Mountainside Gaming:
https://www.youtube.com/mountainsidegames
https://discord.com/invite/Yvfbnwa
https://www.twitch.tv/mountainsidegames
Martin’s LinkedIn: https://www.linkedin.com/in/martin-byerley-84527019a/

The world of esports can still feel like the Wild West, but as fast as it’s moving things are starting to change for the better.
In this episode of The Future of Marketing in Esports, Rebecca is joined by Jake Hicks. Jake is a Lawyer and host of the Law of Esports Podcast where they break down the esports scene and legal issues that stem from this ever-evolving industry.
They also talk about some of the biggest holes in the industry, and Jakes's predictions on what he sees changing in the near future. They also discuss the expectations of players when it comes to creating content and being part of the world outside of just their team and gaming. Plus they discuss the differences between traditional sports and esports, and how there can be a lot of great opportunities for overlap. However, these same players need to be aware of the risks. 
If you’re interested in connecting with Jake you can find him on Twitter at: 
https://mobile.twitter.com/jakehickslaw
Or
https://twitter.com/TheLawofEsports

Joining us today to talk about digital marketing, the importance of building an online presence, and new generations and their inherited knowledge of the digital space are Jean Marie Richarson and Ronnie Tullis. 
Jean Marie is the President and CEO of iFOLIO, and she is a member of the Board of Directors at the Metro Atlanta Chamber. Jean Marie is also a speaker and a marketing solutionist. 
Ronnie is the Digital Transformational Manager at iFOLIO, helping brands stand out and cut through the noise of the industry. He is an experienced marketer passionate about building genuine connections and finding opportunities to add value to the community. 
In this episode, we delve into iFOLIO's creation, mission, and role in helping the gaming and esports community grow and expand. Jean Marie and Ronnie talked about their positions at the company and the importance of offering clients the proper tools for them to tell their stories. 
We also talk about new generations and their access to information, their tendency to educate themselves through the internet, their entrepreneurial tendencies, and the different communities they have access to, thanks to video games. 

There may still be a few people out there who view gaming in a negative light, but the list of positive outcomes far outweighs the bad in today’s world.
In today’s episode of the Future of Marketing in Esports, Rebecca is joined by Peter Young, founder of the Minnesota Esports Club. What started as a student group in a high school, now is helping kids across the state connect to other games through their school and find other outlets for their passion for gaming.
Peter talks about why he’s so passionate about putting gaming clubs in schools, not just across the nation but across Minnesota along with the impact he’s seen on kids. He also talks about some common misconceptions people have about gaming and why they couldn’t be more wrong.
Ready to learn more and connect with Peter? Visit: https://www.minnesotaesports.org/

As more and more businesses try to find ways to get involved in the world of esports and gaming, it’s crucial they have a place that can help guide them in the right direction and help them make the connections they need. 
That’s exactly what the Esports Trade Association does by helping those within the industry or looking to get involved, find a way, learn more, and connect with the individuals who can help them.
Megan Van Petten, Founder of the Esports Trade Association, joins Rebecca on this episode of the Future of Marketing in Esports to talk about the ESTA, and the role it’s had within this booming industry. 
They also talk about going back to live events, and what they’re hoping the future of esports will look like.
To learn more about the trade association, visit: https://esta.org

What are some of the top ways brands are engaging with esports teams? 
In this episode of The Future of Marketing in Esports, Rebecca is joined by Kansas City Pioneers CEO & Founder, Mark Josey. 
Mark talks about his unique background in marketing and building an agency that has helped him drive the growth of the Pioneers. Plus he talks about creative ways brands are looking for content to be utilized in partnerships outside of just placing a logo on an event.
Mark also gives some insider details about the Kansas City Pioneers and what is getting him excited as the world begins to open up again.
Want to connect with Mark and the Pioneer.
Pioneer.gg
MarkJosey throughout social