Podcast by Brent Leary and Small Business Trends
Mike Katz of T-Mobile: The kinds of capabilities that 5G promises to present can be transformational
Heading into National Small Business Week T-Mobile launched new rate plans for small businesses with Microsoft 365 included, allowing customers access to Office apps, cloud services, device management and advanced security. To learn more about the offering and how T-Mobile is working with Microsoft to help SMBs succeed in these unprecedented times, I recently spoke with Mike Katz, Executive Vice President of T-Mobile for Business.
In addition to filling us in on the new offerings and the Microsoft partnership, Mike also shared how small businesses are using mobile and cloud technologies – and their own creativity and innovation – to transform their businesses to meet the changing needs of their customers. Mike also shares how 5G broadband wireless technology holds the promise of being a game changer to those businesses from a variety of perspectives.
Susan Marshall of Torchlite: Demand for Salesforce freelancers has increased during pandemic
The economic uncertainty brought on by the COVID-19 pandemic has caused businesses of all sizes to layoff valuable employees. And many of those businesses still need to get things done in order to survive the current state of affairs. Especially things related to maintaining relationships with current customers, on top of finding ways to bring on new ones. Which is why I was really interested in talking with Susan Marshall, founder and CEO of freelance marketplace Torchlite. Torchlite specializes in placing CRM professionals certified in Salesforce products and services. Salesforce is also Torchlite’s biggest investor.
During our LinkedIn Live conversation, Susan talks about how Torchlite differs from general freelancer marketplaces, what’s driving the growth of their marketplace, how the Torchlite model works from both freelancer and hiring business sides, how SMBs are tapping into the community of “flexperts”, and why they are so selective of who becomes a Torchlite freelancer.
Melissa Bradley of Ureeka: African American women starting businesses 6X more than white male peers
Due to the ongoing impact of the Covid-19 pandemic, as well as the protests that originally broke out in response to the killing of George Floyd captured on video, corporations have pledged hundreds of millions of dollars to social justice causes, as well as to help struggling small businesses. Companies like Google, Facebook and Salesforce have committed grants and funds to increase entrepreneurial opportunities to people who traditionally have been shut out of billions of dollars represented by the top venture capital firms – Women, Black and Latinx entrepreneurs. And the company that Facebook and Salesforce chose to facilitate their SMB grant programs was Ureeka, a startup founded by Melissa Bradley, David Jakubowski and Rob Gatto, that provides mentorship and guidance through their platform to help their community membership of entrepreneurs’ get answers to their most pressing questions.
I recently had a LinkedIn Live conversation with Ureeka cofounder Melissa Bradley to learn more about Ureeka’s mission to help underrepresented entrepreneurs succeed, and her own recent experiences raising $8.6M in VC money. Below is an edited transcript from a portion of our conversation. Click on the embedded SoundCloud player to hear the full conversation.
Kelly Jones of CVS: We’ve teamed up with Salesforce to make going back to work easier
As we head into the Labor Day holiday weekend, many companies are focused on having their employees return to the workplace to accelerate efforts to get business back on track. To help companies safely bring employees back, Salesforce and CVS Health are teaming up to integrate Salesforce's Work.com workplace management platform, which allows for wellness monitoring and manual contract tracing, with CVS' Return Ready offering, which offers tracking and insights on COVID-19 testing.
To learn more about the partnership and how it can make it easier for companies to bring employees back in ways that keep them safe while still in the midst of the COVID-19 pandemic, I recently spoke with Bill Patterson - Salesforce EVP/GM of CRM Applications, and Kelly Jones - Division Head, National Accounts Business Unit at CVS Health.
Robin Bordoli of NextRoll: B2B buyers spend 83% of time in buying journey not engaging vendors
As impressive as the 44.5% increase sounds, it pales in comparison to seeing it in graphical form. And, as Marketplace Pulse points out, that’s the fastest increase in over two decades, pushing e-commerce share of total retail to 16.1%. And for even more drama, if you take out auto sales and bar/restaurant revenue, online sales accounted for 22% of overall retail sales. More than one out of every five dollars…now that is some serious drama.
Such rapid and dramatic changes in consumer behavior, caused by the COVID-19 pandemic, is causing companies to react just as dramatically in order to stay connected with their customers. Which means the way they market and advertise is constantly changing, whether your selling to individual consumers or other businesses.
To dig into how these seismic changes are impacting ad and marketing technology usage by companies of all sizes, I recently held a LinkedIn Live conversation with Robin Bordoli, CEO NextRoll, a provider of data platform and account based marketing (ABM)and D2C (direct to consumer) technology. Below is an edited transcript of a portion of our conversation. Click on the embedded SoundCloud player to hear the full conversation.
Patrick Knight of Adobe: 57% of parents feel closer to coworkers now despite working from home
This week Adobe released a US-based study of one thousand currently employed people who usually work in an office setting to see how they are working during the COVID-19 pandemic. To dig in more to the study I had an opportunity to speak with Patrick Knight, Sr. Deliverability Consultant at Adobe, to get more takeaways and insights from the study.