Run a Profitable Gym Chris Cooper

Today on “Run a Profitable Gym,” host John Franklin is joined by Jason Khalipa, 2008 CrossFit Games champion, founder of NCFIT Gyms and TRAIN HARD online training, and host of the “Jason Khalipa Podcast.”Jason gives listeners a sneak peek into his value-packed presentation for the 2024 Two-Brain Summit, set for June 8-9 in Chicago. Between his business ventures and responsibilities as a husband and father of two, Jason is pulled in a lot of directions. To stay present and productive in each a...

Every sale you don’t close at your gym costs you time and money. In this episode of “Run a Profitable Gym,” host John Franklin is joined by Matt Temby, head of sales at Two-Brain Business and owner of Vault Health & Fitness. Matt’s on the mic to share proven tactics for improving your close rate.He walks you through the sales process from start to finish: how to discover a potential client’s real problem, help them realize your solution is perfect and close the sale. Sounds simple, right?...

When should you not buy a gym?In this episode of “Run a Profitable Gym,” host Mike Warkentin dives into this question with Nick Habich, Two-Brain mentor and owner of Shark Bite Fitness and Nutrition in Cape Coral, Florida. Nick has bought a couple of gyms and passed on several others, and he’s acquired a few horror stories along the way.Some of the red flags he’s learned to look out for include high expenses—such as a ridiculously costly lease—and mismatches between financial data in the gym’...

When a gym owner sells or closes a business, it’s often because they’re burned out, broke or forced to sell for some reason.But what does a “good exit” from gym ownership look like?In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper talks with two former gym owners who had successful exits—Taryn Dubreuil and John Franklin. Both entrepreneurs explain why they opened gyms in the first place and detail how successful their gyms were at peak. Then they share what helped them...

Using mostly unconventional marketing methods, Mike Doehla built a nutrition company that sold to Anytime Fitness for eight figures.In today’s episode of “Run a Profitable Gym,” host John Franklin chats with Mike, former owner of Stronger U Nutrition. Prior to its sale, Stronger U had over 50,000 lifetime members, and about half of those members were in its Facebook group, where Mike focused on sharing knowledge and building community. Outside the group, Mike’s marketing tactics ranged from s...

Conversations equal conversions. If you’re a gym owner who’s tried running social media ads, blogging and posting reels without seeing a bump in your member count, it’s time to start initiating more conversations with potential clients. “But how do I do that?”In this episode, Two-Brain chief marketing officer John Franklin shares proven strategies for having more conversations and getting new members in the door with zero ad spend.His tips involve reaching out to leads on platform, looking fo...