247 episodes

The podcast for sales and marketing teams that tackles the question:How can cybersecurity companies grow sales faster?We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts. Listen in, and you will get proven strategies to - help you get more leads- win more customers, and,- create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams Andrew Monaghan

    • Business

The podcast for sales and marketing teams that tackles the question:How can cybersecurity companies grow sales faster?We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts. Listen in, and you will get proven strategies to - help you get more leads- win more customers, and,- create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.

    How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO

    How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO

    How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics?In this episode, Andrew Monaghan tackles these pressing questions with Manny Ataebi a cybersecurity CMO, offering expert advice on optimizing your marketing spend to catalyze substantial growth.In this conversation we discuss:👉 How to allocate a $1.5 millio...

    • 41 min
    Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders

    Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders

    Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success?In this conversation, we discuss: Challenges faced by early-stage startups in aligning their products to market needs.Understanding the role and impact of diverse cultural backgrounds in cybersecurity.The significance of practical experience in founding suc...

    • 48 min
    RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri

    RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri

    In this conversation, we discuss:- 👉 The challenges of scaling enterprise data security effectively.- 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity.- 👉 Bedrock's plans for a successful go-to-market year in 2024.About our guest:Pranava Adduri is the CEO and Co-Founder of Bedrock Security. With a dynamic background in data protection and storage systems, Pranava brings an innovative edge to tackling today's cybersecurity challenges.Connect with Pranava and explore Bedroc...

    • 16 min
    RSAC Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor

    RSAC Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor

    In this conversation, we discuss:👉 How Mitiga addresses security gaps in cloud environments👉 The importance of simplifying complex security operations data for faster response times👉 Emerging trends in cybersecurity threats for 2024 and how companies should prepareAbout our guest:Ofer Maor, the CTO and co-founder of Mitiga, brings his extensive expertise in cybersecurity to the table. With a rich background that includes founding multiple successful companies and deep research into cloud secu...

    • 14 min
    RSAC Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta

    RSAC Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta

    In this conversation, we discuss:👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm.👉 The unique approach RAD Security employs to identify security threats before they emerge.👉 Plans for Rad Security's growth and expansion in the coming year.About our guest:Brooke Motta is the co-founder and CEO of RAD Security, a company recently recognized among the top ten at the 2024 RSA Conference Innovation Sandbox. She brings a robust mix of go-to-market stra...

    • 12 min
    RSAC Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal

    RSAC Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal

    In this conversation we discuss:🤞 How P0 Security uniquely integrates security without hindering developer workflows.🤞 The challenges of securing cloud-native technologies and non-human identities.🤞 P0 Security’s innovative approach to identity governance and administration.About our guest:Shashwat Sehgal is the CEO and co-founder of P0 Security, a company that streamlines security practices to enhance operational efficiency without impeding the productivity of development teams. With previou...

    • 16 min

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