The Friday Habit Mark Labriola II & Benjamin Manley

Alright, buckle up for this episode! Mark and Ben are joined by the one and only Sarah Noel Block, the brain behind Tiny Marketing. They dive into the nitty-gritty of why having solid systems and processes in your business is like adding rocket fuel to your success rocket. Sarah spills the beans on her Tiny Marketing Framework, breaking it down into streamlining, systematizing, automating, and outsourcing - the holy grail for growth.
But wait, there's more! They dish out on the perks of outsourcing tasks that either drain your energy or aren't your forte. Ever thought about how telling a strategic story could up your lawn care game? They go there too!
Sarah lays it all out, focusing on the Tiny Marketing Framework: streamline, systematize, automate, and outsource. She hammers home the importance of singling out one customer avatar, one core channel, one core content, one lead generator, and one lead offer to craft a killer marketing strategy. Oh, and she's all about leveraging other people's audiences to get your name out there.
The bottom line? Audit your offers, figure out which ones are bringing home the bacon, and give 'em the spotlight they deserve. Trust us, you won't want to miss this marketing masterclass!
Takeaways
Creating systems and processes in business can lead to growth and success.The Tiny Marketing Framework includes streamlining, systematizing, automating, and outsourcing.Outsourcing tasks that are not a business owner's strengths or that take up too much time can save time and money.The strategic story is an all-in-one messaging and content marketing strategy that can be applied to different businesses. Implement the tiny marketing framework: streamline, systematize, automate, and outsource your marketing efforts.Choose one customer avatar, one core channel, one core content, one lead generator, and one lead offer to create a focused and strategic marketing plan.Borrow other people's audiences to build reputation and reach new customers.Audit your offers to determine the most profitable ones to market and pay attention to.
Chapters
00:00 Introduction and Friday Habit09:21 COVID as a Catalyst for Change15:18 The Benefits of Outsourcing32:58 Borrowing AudiencesEpisode Links
https://www.sarahnoelblock.com/
Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.

If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.

If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.com

Thanks for listening to The Friday Habit.
Until next time. Live every day like it’s Friday.
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Kyle McDowell takes us on his journey from a cramped cubicle to leading a massive team, focusing on a shift towards 'we'-oriented leadership. He really hammers home the idea that making a difference and nurturing genuine connections matter more than just climbing the success ladder. McDowell dives into the struggles leaders often face, like battling with ego and feeling the pressure to fit a certain mold. He's big on owning up to mistakes and having each other's backs. McDowell draws inspiration from leaders like Harry Kramer, who walk the talk and own their actions. 
In his chat with Mark, they get into the nitty-gritty of responsibility, problem-solving, and leading by example. They break down the 10 principles from Kyle's book, 'Begin with We,' stressing the importance of doing right, walking the talk, and sticking to your word. Their talk drives home the point that leaders need to be accountable, push each other, and tackle challenges head-on to foster a top-notch culture.
Takeaways
Focus on making an impact and prioritize relationships over superficial success.Leaders often struggle with ego and the pressure to conform to certain behaviors.Accepting responsibility for mistakes and supporting each other are crucial for effective leadership.Leaders like Harry Kramer, who demonstrate integrity and take ownership of their actions, serve as role models. Leaders should focus on finding solutions rather than making excuses.Taking responsibility for mistakes and picking each other up is crucial for a positive work environment.The 10 principles for building a culture of excellence include doing the right thing, leading by example, saying what you'll do and doing it, taking action, owning mistakes, picking each other up, measuring outcomes, challenging each other, embracing challenges, and obsessing over details.Self-reflection is key to becoming an effective leader.Leaders should surround themselves with people who complement their skills and be humble about their own strengths.Engaging with followers and helping others on their leadership journey is important for creating a movement.Main Topics
00:00 Introduction and Background05:56 The Importance of Making an Impact and Prioritizing Relationships10:01 Challenges Faced by Leaders: Ego and Conformity15:07 Accepting Responsibility and Supporting Each Other: Key Leadership Traits25:05 Creating Solutions and Moving Forward29:42 Saying What You'll Do and Doing It33:16 Measuring Outcomes and Focusing on Results36:41 Obsessing Over Details and Setting a High Standard44:12 Self-Reflection and Becoming an Effective Leader  Episode Links
https://kylemcdowellinc.com/“Begin with WE” Bookhttps://www.instagram.com/kylemcdowellinc/?hl=enhttps://www.linkedin.com/in/kylemcdowellinc/
Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.

If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.

If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.com

Thanks for listening to The Friday Habit.
Until next time. Live every day like it’s Friday.
Listen, rate, and subscribe!
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Welcome to another episode of The Friday Habit! Today, Mark and Ben chat with Richard Weylman, the mastermind behind '100 Proven Ways to Acquire and Keep Clients for Life.'
Richard's journey from selling cookware door-to-door to becoming a guru in speaking and customer experience is truly inspiring. He emphasizes the power of connecting with people and nurturing relationships in business.
We delve into the 'great reevaluation' phenomenon, where folks are seeking businesses that exude thoughtfulness and empathy. Richard shares practical tips on communicating from the consumer's perspective and creating emotionally engaging experiences.
We also touch on the importance of crafting a vision for customer experience and personalization. Plus, we learn from industry giants like Chick-fil-A and Apple about the magic of exceptional customer service.
In a nutshell: Treat customers as individuals, stay connected, and be top of mind when opportunities arise. 
Takeaways
Building relationships and connecting with people is crucial in any business.The 'great reevaluation' is happening in the business world, where people are reevaluating their choices and looking for providers who demonstrate thoughtfulness, kindness, caring, and empathy.Communicating from the consumer's perspective and creating an elevated experience fosters emotional engagement with clients.Demonstrating empathy and asking questions in a thoughtful and kind manner can lead to better communication and stronger relationships with clients. Create a vision for the customer experience and focus on the customerKnow the preferred name of customers and use itFocus on the outcomes customers wantAsk why customers left previous providersSend thank-you notes to customers who say noTreat customers as people and stay in touch with them
Main Topics
00:00 Introduction and Background of Richard Wildman15:46 The 'Great Reevaluation' in the Business World31:33 The Power of Thoughtfulness and Kindness37:35 Elevated Experience and Emotional Engagement45:28 Focusing on Outcomes and Asking Why54:59 Building Relationships and Treating Customers as People  
Episode Links
https://richardweylman.com/https://www.linkedin.com/in/richard-weylman-8a087026/https://twitter.com/richard_weylmanhttps://www.youtube.com/@RichardWeylmanGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.

If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.

If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.com

Thanks for listening to The Friday Habit.
Until next time. Live every day like it’s Friday.
Listen, rate, and subscribe!
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The Friday Habit: Megan Gluth Bohan's Journey from Law to Leadership
This episode of The Friday Habit features Megan Gluth Bohan, an award-winning entrepreneur, CEO & Owner of Catalynt Solutions, Inc. (formerly TRInternational, Inc.) and owner of ChemBlend of America. Megan shares her inspiring journey from growing up in a small town with a single mother to becoming a successful multinational corporation CEO. She discusses the challenges and pivotal moments in her life, including battling alcohol addiction, being kicked out of college, and eventually finding her path through law school. Megan also talks about her transition from practicing law to acquiring and leading a chemical and raw materials business. The episode emphasizes the importance of empathetic leadership, the power of saying 'yes' to opportunities, and the belief that it's never too late to change your life’s direction. Megan's story is a testament to resilience, the pursuit of success against all odds, and the impact of mentorship and opportunity.
00:00 Welcome to The Friday Habit: Elevating Small Businesses01:13 Introducing Megan Gluth Bohan: From Small Town to CEO01:42 The Journey of a Multinational CEO: Megan's Story04:39 Overcoming Obstacles: Megan's Path to Success06:53 The Power of Saying Yes: Navigating Life's Opportunities09:02 From Law School to Leadership: Megan's Transformation16:44 Embracing the Outdoors: A New Chapter on the West Coast17:30 A Bold Move West and the Start of a New Chapter18:17 The Leap from Law to Entrepreneurship21:01 Becoming Part of a Succession Plan22:44 The Transition to Ownership and Leadership29:11 Navigating Business Ownership During a Pandemic30:22 Empathetic Leadership and Building a Community33:03 Reflecting on the Journey and Key Takeaways

Welcome back to The Friday Habit! In part two of our interview with Jeremy Ryan Slate, we continue our exploration of how embracing the concept of "good enough" can lead to greater success for businesses and teams.
Jeremy expands on the idea that the pursuit of perfection in every detail can actually hinder growth and effective delegation. Instead, he suggests focusing on measurable outcomes based on customer satisfaction. By shifting the focus from perfection to achieving results that satisfy the customer, businesses can develop a more sustainable growth strategy.
We also dive into the importance of fostering trust within teams. Jeremy emphasizes the significance of respecting diverse styles and approaches among team members. By creating an environment where individuals feel empowered to contribute their unique skills and ideas, leaders can streamline operations and free up time to focus on strategic expansion.
In summary, our conversation with Jeremy highlights the value of finding a balance between excellence and efficiency, as well as building trust within teams to drive success.
Main Topics
00:01:04: Importance of delegation and trust in growth00:03:37: The role of AI tools in podcasting00:05:25: Evolution with technology, importance of starting with video00:10:00: Being authentic and honest in content00:13:19: The potential consequences of AI development00:16:27: Potential new career paths due to AI development00:17:09: Role of technology in problem-solving00:22:16: Copyright infringement and AI  
Episode Links
https://commandyourbrand.com/https://jeremyryanslate.com/https://www.facebook.com/jeremy.slatehttps://twitter.com/jeremyryanslatehttps://www.instagram.com/jeremyryanslate/https://www.youtube.com/channel/UCPfHfMJSSp4rAqQjiRH1OKgGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.

If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.

If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.com

Thanks for listening to The Friday Habit.
Until next time. Live every day like it’s Friday.
Listen, rate, and subscribe!
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Welcome to another episode of The Friday Habit! Today, we've got the one and only Jeremy Ryan Slate, CEO of Command Your Brand, joining us for an enlightening chat.
Jeremy is here to unravel the joys and challenges of the entrepreneurial journey, shedding light on how the Friday Habit philosophy can drive both business growth and personal satisfaction. He's dishing out some invaluable insights on strategic planning and smart investments – essential ingredients for any successful venture.
But Jeremy's wisdom extends beyond just business. He's also delving into the profound connection between the human soul and nature, and why integrating natural elements into our personal spaces can work wonders for creativity and well-being.
And if that wasn't enough, Jeremy's sharing some fantastic tips on sprucing up our living and working environments, because let's face it, a well-crafted workspace can make all the difference. So, sit back, relax, and let's dive into this enriching conversation with Jeremy Ryan Slate!
Main Topics
00:06:29: Systemizing and reducing waste within a business00:13:04: Company size and employment structure00:13:57: Switch to remote work00:15:03: Monitoring of employee productivity00:17:10: The Value of Big Company Mindset00:18:20: Transitioning from Phase One to Phase Two in Business00:19:34: The Importance of Standardization for Growth00:21:13: Shifting Viewpoint: From Fixer to Problem Solver  Episode Links
https://commandyourbrand.com/https://jeremyryanslate.com/https://www.facebook.com/jeremy.slatehttps://twitter.com/jeremyryanslatehttps://www.instagram.com/jeremyryanslate/https://www.youtube.com/channel/UCPfHfMJSSp4rAqQjiRH1OKgGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.

If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.

If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.com

Thanks for listening to The Friday Habit.
Until next time. Live every day like it’s Friday.
Listen, rate, and subscribe!
Apple PodcastsSpotifyGoogle Podcasts