18 episodes
The Rothman PPC Podcast: Google Ads and Your Business Jason Rothman
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- Business
Rothman PPC Podcast is a podcast dedicated to helping business owners understand their search advertising options, the role of artificial intelligence in their marketing efforts, and making the most of their opportunities on search.
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018: Pinning For Responsive Search Ads Explained and Why I Almost Never Do It
Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
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017: Check Your Conversion Status
On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the bidding and lowered the volume a lot. The lesson learned here was that if you are running maximize conversion bidding, and your volume drops off, t...
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016: 11 Ways To Improve Your Google Ads Ad Copy (Search Campaigns)
11 ways to improve your ad copy in Google Ads search campaigns:ExperimentUndeniable ad copyAdsOrganicSocialWebsiteHelp docsCustomer's shoesTest themed responsive ads Balance human and machineThe data (whole account)Work with Jason - https://rothmanppc.com/Follow Jason - https://twitter.com/rothmanppc
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015: The Easy Formula For Google Ads Ad Copy Success
My easy formula for amazing Google Ads ad copy that generates leads and sales:1. Catch their attention2. Meet them where they're at, mechanically and emotionally 3. Give them an undeniable offerWork with Jason - https://rothmanppc.com/Follow Jason - https://twitter.com/rothmanppc
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014: How To Deal With The Ramp Up Period In Google Ads
The ramp up period in Google Ads is the hardest thing that I have to deal as a Google Ads manager. Here are the different things that I do to help get through the ramp up period.Contact Jason - https://rothmanppc.com/contact/Follow Jason on Twitter - https://twitter.com/rothmanppc
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013: The Decision You Have To Make About Updated Phrase Match Keywords
Updated phrase match is a really big deal.Why the anger?The decision you have to make.Did you forget who the boss is?About changes to phrase match and broad match modifier - https://support.google.com/google-ads/answer/10286719Contact Jason - https://rothmanppc.com/Newsletter - https://rothmanppc.substack.com/LinkedIn - https://www.linkedin.com/in/rothmanppc/Twitter - https://twitter.com/rothmanppcFacebook - https://www.facebook.com/rothmanppc/Adventures by A Himitsu https://soundcloud.com/a-...