100. Using Audience Testing To Avoid Expensive Mistakes w/ PickFu’s Justin Chen The Brand Builder Show

Polling your target market for their input on your product and brand development can help save thousands in wasted costs and fast-track your eCommerce growth.



In this episode, PickFu founder Justin Chen walks us through this key strategy to help you gain crucial insight into your target market’s buying behaviors.



Try PickFu: https://www.brandbuilderuni.com/go/pickfu (save 50% with code BBU)



Connect with Justin: https://www.linkedin.com/in/justinchen/  



Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter 





Talking Points



00:00 - Introduction to Guest: Justin Chen
02:19 - Justin's Background
04:24 - Understanding Split Testing and Its Significance
07:56 - Key Stages in Business where Testing can be Useful
10:20 - Applicability of PickFu Across Various E-commerce Platforms
11:10 - Ideal Timing for Using PickFu in Business
16:16 - Testing Brand Assets: Brand Name, Design, Logo
18:11 - Maximizing PickFu for Improved Conversion Rates
20:05 - Real-world Examples of Successful Testing Outcomes
23:47 - PickFu Platform Dynamics: How it Works
27:59 - Advanced Strategies for Optimal Testing Outcomes
29:39 - DTC Brands Utilizing Social Media Ad Testing
30:30 - Exploring PickFu and How to Get Started