The Brand Builder Show Brand Builder University

Polling your target market for their input on your product and brand development can help save thousands in wasted costs and fast-track your eCommerce growth.



In this episode, PickFu founder Justin Chen walks us through this key strategy to help you gain crucial insight into your target market’s buying behaviors.



Try PickFu: https://www.brandbuilderuni.com/go/pickfu (save 50% with code BBU)



Connect with Justin: https://www.linkedin.com/in/justinchen/  



Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter 





Talking Points



00:00 - Introduction to Guest: Justin Chen
02:19 - Justin's Background
04:24 - Understanding Split Testing and Its Significance
07:56 - Key Stages in Business where Testing can be Useful
10:20 - Applicability of PickFu Across Various E-commerce Platforms
11:10 - Ideal Timing for Using PickFu in Business
16:16 - Testing Brand Assets: Brand Name, Design, Logo
18:11 - Maximizing PickFu for Improved Conversion Rates
20:05 - Real-world Examples of Successful Testing Outcomes
23:47 - PickFu Platform Dynamics: How it Works
27:59 - Advanced Strategies for Optimal Testing Outcomes
29:39 - DTC Brands Utilizing Social Media Ad Testing
30:30 - Exploring PickFu and How to Get Started

Driving external traffic to your Amazon product listings can be a big boost to rankings and sales. One of the best ways to drive that traffic is by partnering with influencers and content creators.



However, the tech to support this marketing channel on Amazon has been seriously lagging… until now. In this episode, we’re joined by Rob Schab from Levanta, a platform dedicated to helping Amazon sellers succeed with influencer marketing. We discuss best practices and growth strategies to help you implement this lucrative traffic source.



Try Levanta: https://levanta.io/ 
Connect with Rob: https://www.linkedin.com/in/rob-schab/ 
Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter  





Talking Points




00:00 - Introduction to Guest: Rob Schab



01:08 - Rob's Background



03:32 - Key Elements of a Successful Influencer Marketing Strategy for Amazon Sellers



05:50 - Challenges Faced by Amazon Sellers in Adopting New Marketing Strategies



07:53 - Where to Find Influencers for Driving Amazon Traffic



10:50 - Assessing If Influencer Marketing Fits Your Brand and Strategies for Standing Out



13:17 - Product Seeding: Does It Still Work?



14:28 - Addressing Pain Points in Influencer Marketing with Levanta



16:54 - Working Dynamics Between Brands and Influencers through Levanta



20:19 - Determining Compensation Thresholds for Influencers



23:20 - Future Plans and Developments for Levanta



24:27 - Brand's Role in Creative Relationships with Influencers



27:23 - Additional Insights for Driving Influencer Traffic



29:01 - Importance of Regular Communication with Influencers



30:23 - Where to Learn More About Rob and Levanta

Building a successful ecommerce brand should never be about winning on one channel, but instead being everywhere your customers are.



In this episode of the Brand Builder Show, learn how to take your Amazon business omnichannel with ecommerce growth expert Andrew Maffetone.



Subscribe to Andrew’s podcast: https://ecommshow.bluetuskr.com/ 



Learn more about Blue Tuskr: https://www.bluetuskr.com/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter





Talking Points




00:00 - Introduction to Guest: Andrew Maffetone



01:09 - Andrew's eCommerce Background



04:29 - Understanding Omnichannel and Its Benefits for Amazon Sellers



07:04 - Considering the Right Stage for Amazon Sellers to Go Omnichannel



13:55 - Leveraging Amazon Success for Off-Amazon Growth



16:24 - Choosing Between Expanding Channels or Product Lines



19:03 - Approaching Omnichannel Strategy: Paid Ads vs. Organic



22:36 - Exploring Additional Channels Beyond Amazon and Own Website



25:16 - Exploring TikTok Shops



27:58 - Overcoming Challenges in the Omnichannel Journey



34:22 - Final Thoughts on Omnichannel Success



36:53 - Andrew's eCommerce Podcast and Where to Connect

Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue.



Explore Tiege Hanley: https://www.tiege.com/ 



Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/ 



Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter  





Talking Points




00:00 - Introduction to Guest: Kelley Thrornton



02:05 - Introducing the Brand and the Journey So Far



05:02 - Navigating Brand Failures and the Decision to Restart



06:56 - The Motivation Behind a Fresh Start



09:37 - Challenges and Considerations in Bringing on a Partner



14:17 - Ideation, Product Selection, and Initial Development Challenges



22:38 - Maintaining a Premium Brand Image Despite Competitive Pricing



24:04 - Strategies for Launching the First Product



26:35 - Leveraging Partner Audiences and Sales Strategy



29:41 - Implementing Subscriptions as a Business Framework



34:23 - Insights into the Operational Side of the Business



36:49 - Future Plans: Selling the Business and Beyond



40:53 - Closing Thoughts and Insights from Kelley

Learn how to use PixelMe to drive external traffic to Amazon with Carbon 6’s Clayton Atchison.



Try PixelMe: https://brandbuilderuni.com/go/pixel-me 



Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter  





Talking Points




00:00 - Introduction to Guest: Clayton Atchison



01:04 - Quick Update on Carbon6 and Clayton's Background



04:29 - Exploring What's New with PixelMe



07:11 - Who Should Consider Using PixelMe, and at Which Stage of Their Journey?



09:58 - Live PixelMe Demo



33:26 - What PixelMe Customers Can Expect



34:52 - Positive Impacts of PixelMe on Businesses



42:23 - PixelMe's Suitability for Businesses of Various Sizes

Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand.



Use code BRANDBUILDER to save 15% at https://premierspike.com/ 
Follow Premier Spike on all socials @premier.spike
Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter  





Talking Points




00:00 - Introduction to Guest: Taylor Sanford



00:43 - Taylor's Background in eCommerce



03:44 - Navigating Challenges in a Unique Industry



05:40 - Assessing Product Potential: How to Know It Will Sell



08:46 - Insights into Product Development



11:47 - Timeline: From Product Development to the First Unit on Sale



14:17 - Achieving $50k in Pre-Orders



15:32 - Marketing Strategies for the Product



18:23 - Overcoming Logistics Challenges for European Expansion



22:24 - Expanding Reach and Finding New Customers



25:49 - Collaborating with Influencers and Sponsoring Athletes



31:43 - Advice for New Entrepreneurs



34:15 - Future Plans: What's Next in the Next 12 to 18 Months?



35:53 - Where to Connect with Taylor and Learn More About Premier Spike