45 episodes

The consumer psychology podcast - listen to the researchers, authors, and pioneers in behavioral science and learn small nudges you can use to improve your work. Host, Phill Agnew, shares tips and tricks to attract boost your marketing strategy, grow your brand, and create better products. Episodes reveal cost-free ways to garner attention, simple hacks to improve your productivity and tips for hiring a great team. Guests include best-selling authors and thought leaders like Richard Shotton, Bruce Daisley, Rand Fishkin, Nathalie Nahai, and many more. Learn more at NudgePodcast.com

Nudge Phill Agnew

    • Marketing
    • 5.0 • 1 Rating

The consumer psychology podcast - listen to the researchers, authors, and pioneers in behavioral science and learn small nudges you can use to improve your work. Host, Phill Agnew, shares tips and tricks to attract boost your marketing strategy, grow your brand, and create better products. Episodes reveal cost-free ways to garner attention, simple hacks to improve your productivity and tips for hiring a great team. Guests include best-selling authors and thought leaders like Richard Shotton, Bruce Daisley, Rand Fishkin, Nathalie Nahai, and many more. Learn more at NudgePodcast.com

    #44: Do Nudges Really Work?

    #44: Do Nudges Really Work?

    Why will a free 72-ounce steak draw in hoards of customers for one restaurant but zero customers for another? Nudges are loved by many marketers across the globe, yet they don’t always work as expected. In this episode, I chat with Dr Michael Hallsworth, managing director of the BIT North American about some empirical evidence that reveals if nudges really work.

    Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403

    Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

    • 16 min
    #43: When financial incentives don’t work

    #43: When financial incentives don’t work

    Does money motivate you? For most of us, we’d probably say yes. We work 9-5, five days a week for money. We can’t live without it. It’s normal to think that money therefore is the ultimate motivation. If you want someone to do something just pay them, right? My guest today, Dr Michael Hallsworth managing director of the BIT North American unit shares a different point of view.

    Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403

    Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

    • 20 min
    #42: Common pricing mistakes most businesses make

    #42: Common pricing mistakes most businesses make

    Most businesses make obvious mistakes when it comes to pricing. Some businesses undercharge, leaving money on the table, others are overpriced and put off buyers. Getting your price right isn’t easy. In this episode, I chat with pricing expert Ammanuel Selameab about the common pricing mistakes and how to avoid them.

    Ammanuel’s company Run Pricing Tests: www.runpricingtests.com

    Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

    • 24 min
    #41: The irrational way we perceive food

    #41: The irrational way we perceive food

    We’re obsessed with food. We spend more time creating it and more money on it than we ever have before. But do we love the actual taste of what we eat or simply how it makes us feel. In this episode I’m joined by Eve Turow-Paul, a globally recognized expert on food. We discuss our modern-day obsession with food, our irrational views of what we like, and studies that show how marketing distorts our perception.

    Eve’s book Hungry: https://www.amazon.co.uk/Hungry-Avocado-Instagram-Influencers-Connection/dp/1948836971

    Eve's website: https://eveturowpaul.com/

    Sign up to the Nudge Mailing list: https://www.nudgepodcast.com/mailing-list

    Neuromarketing Bootcamp by Matt and Prince | Use offer code NUDGEPOD for $500 off: https://www.popneuro.com/neuromarketing-bootcamp

    • 25 min
    #40: What Makes A Great Story?

    #40: What Makes A Great Story?

    What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water.

    Blindsight book. getbook.at/blindsight

    Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp

    TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M

    TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE

    Sign up to the Nudge Mailing list - https://www.nudgepodcast.com/mailing-list

    • 24 min
    #39: A Neuroscientist and Marketer Discuss | What is a Brand?

    #39: A Neuroscientist and Marketer Discuss | What is a Brand?

    What’s the point of branding? Why do companies spend billions every year on it? To understand that we need to look beneath the surface at the brain. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss how brands change how we perceive a product, what happens in our brains when we see a brand and what makes some brands more memorable than others.

    Blindsight book. getbook.at/blindsight

    Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp

    TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M

    TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE

    Sign up to the Nudge Mailing list

    • 23 min

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