99. Crushing Influencer Marketing On Amazon w/ Rob Schab The Brand Builder Show

Driving external traffic to your Amazon product listings can be a big boost to rankings and sales. One of the best ways to drive that traffic is by partnering with influencers and content creators.



However, the tech to support this marketing channel on Amazon has been seriously lagging… until now. In this episode, we’re joined by Rob Schab from Levanta, a platform dedicated to helping Amazon sellers succeed with influencer marketing. We discuss best practices and growth strategies to help you implement this lucrative traffic source.



Try Levanta: https://levanta.io/ 
Connect with Rob: https://www.linkedin.com/in/rob-schab/ 
Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter  





Talking Points




00:00 - Introduction to Guest: Rob Schab



01:08 - Rob's Background



03:32 - Key Elements of a Successful Influencer Marketing Strategy for Amazon Sellers



05:50 - Challenges Faced by Amazon Sellers in Adopting New Marketing Strategies



07:53 - Where to Find Influencers for Driving Amazon Traffic



10:50 - Assessing If Influencer Marketing Fits Your Brand and Strategies for Standing Out



13:17 - Product Seeding: Does It Still Work?



14:28 - Addressing Pain Points in Influencer Marketing with Levanta



16:54 - Working Dynamics Between Brands and Influencers through Levanta



20:19 - Determining Compensation Thresholds for Influencers



23:20 - Future Plans and Developments for Levanta



24:27 - Brand's Role in Creative Relationships with Influencers



27:23 - Additional Insights for Driving Influencer Traffic



29:01 - Importance of Regular Communication with Influencers



30:23 - Where to Learn More About Rob and Levanta