94. Using Pre-Launch Sales To Fund Early Growth w/ Taylor Sanford The Brand Builder Show

Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand.



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Talking Points




00:00 - Introduction to Guest: Taylor Sanford



00:43 - Taylor's Background in eCommerce



03:44 - Navigating Challenges in a Unique Industry



05:40 - Assessing Product Potential: How to Know It Will Sell



08:46 - Insights into Product Development



11:47 - Timeline: From Product Development to the First Unit on Sale



14:17 - Achieving $50k in Pre-Orders



15:32 - Marketing Strategies for the Product



18:23 - Overcoming Logistics Challenges for European Expansion



22:24 - Expanding Reach and Finding New Customers



25:49 - Collaborating with Influencers and Sponsoring Athletes



31:43 - Advice for New Entrepreneurs



34:15 - Future Plans: What's Next in the Next 12 to 18 Months?



35:53 - Where to Connect with Taylor and Learn More About Premier Spike