33 min
All You Need to Know About Omni OMC Hive's The Buzz
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- Business
You’ve most likely heard a lot about Omni. You definitely have if you’ve listened to previous episodes of this podcast. Which is why we finally dig into all things Omni with Clarissa Season, Chief Experience Officer at Annalect, in this episode of The Buzz.
What if I told you that you had access to an immense amount of data that tells us what real people are actually doing...and that it’s privacy compliant? That’s just one of the benefits of Omni. Whether you’re in media or creative, at Annalect or at BBDO, you (yes, you!) can use Omni to make your job easier and your work stronger.
Clarissa talks about Omni’s inception and their quick sprint to onboard clients (it’s wildly impressive), the way it’s evolved over the years to meet the needs of different types of disciplines and client categories, and what’s next.
You’ve most likely heard a lot about Omni. You definitely have if you’ve listened to previous episodes of this podcast. Which is why we finally dig into all things Omni with Clarissa Season, Chief Experience Officer at Annalect, in this episode of The Buzz.
What if I told you that you had access to an immense amount of data that tells us what real people are actually doing...and that it’s privacy compliant? That’s just one of the benefits of Omni. Whether you’re in media or creative, at Annalect or at BBDO, you (yes, you!) can use Omni to make your job easier and your work stronger.
Clarissa talks about Omni’s inception and their quick sprint to onboard clients (it’s wildly impressive), the way it’s evolved over the years to meet the needs of different types of disciplines and client categories, and what’s next.
33 min