OMC Hive's The Buzz OMC Hive

You’ve most likely heard a lot about Omni. You definitely have if you’ve listened to previous episodes of this podcast. Which is why we finally dig into all things Omni with Clarissa Season, Chief Experience Officer at Annalect, in this episode of The Buzz.

What if I told you that you had access to an immense amount of data that tells us what real people are actually doing...and that it’s privacy compliant? That’s just one of the benefits of Omni. Whether you’re in media or creative, at Annalect or at BBDO, you (yes, you!) can use Omni to make your job easier and your work stronger.

Clarissa talks about Omni’s inception and their quick sprint to onboard clients (it’s wildly impressive), the way it’s evolved over the years to meet the needs of different types of disciplines and client categories, and what’s next.

In this episode, I speak with Jonathan Nelson, CEO of Omnicom Digital, about the Forrester Wave Reports that Omnicom and our competitors participated in earlier this year, how we fared, and what the results signal for the trajectory of the industry.

Access the transcript here: https://tinyurl.com/tdbm5jea

In this episode, I speak with Paolo Yuvienco, one of Omnicom’s most important technology leaders across the network, about the new definition of integration. We discuss what integration means, what our clients are asking for, and the way it impacts all of our capabilities across Omnicom, from media to creative.

Access the transcript here: https://tinyurl.com/un3bhjw8

In this episode, I speak to Sophie Daranyi about throwing the traditional marketing funnel out the window, the blending of physical and digital, and the most important skill to master if you want to become a CEO.

In this episode, I speak to Michele Markus, Head of Global Health Accounts at Omnicom Group, about the changing definition of health and wellness, the incredible opportunities this presents for talent to do meaningful work, and what it’s really like to be an exec at OMC.

In this episode, I speak to Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how her team achieved true innovation in such a short period of time, equipping us with first-of-their-kind insights that put us leagues ahead of our competitors.

She talks about what omniearnedID means for our clients, how agencies in other networks and practice areas are tapping into the platform, and the unique skills she looks for in the talent of tomorrow.