33 episodes

Join Callie Willows from The Membership Guys for no-hype and no-fluff discussions with membership site owners about the highs, lows and day to day realities of running a paid membership website. Real people, real stories, real memberships.

Behind The Membership with Callie Willows The Membership Guys

    • Entrepreneurship

Join Callie Willows from The Membership Guys for no-hype and no-fluff discussions with membership site owners about the highs, lows and day to day realities of running a paid membership website. Real people, real stories, real memberships.

    Building a Legacy by Creating a Membership with Chris Ducker

    Building a Legacy by Creating a Membership with Chris Ducker

    Chris Ducker joins Callie in the final season 3 episode of Behind the Membership to talk all about his membership site Youpreneur Academy.
    Chris already had several successful 7 figure businesses before starting Youpreneur Academy four years ago, and here he talks about how his desire to create a legacy and help others achieve success led to him creating his membership in the first place. And how then niching down from focusing on general online businesses to personal brand businesses really made a difference to his results.
    Chris also discusses how the positioning of the membership and its place in his ecosystem has evolved over the years as he's added additional features like a live event, new book and round table mastermind, as well as new projects he has on the horizon.
    And Chris talks about how he spent 12 months testing the closed door model, and why he wouldn't do it again. How organic marketing and content is the key to their new member sales, and what he's doing to achieve a five to 6% retention rate, including the importance of growth records in his community, and why he's stopping his monthly member q&a call.
    Plus, Chris reveals that he spends just three hours a week on the membership on average! Listen in to find out how.

    • 47 min
    The Accidental Membership that Became a Six Figure Success with Caylee Grey

    The Accidental Membership that Became a Six Figure Success with Caylee Grey

    "Fairy art mother" Caylee Grey joins Callie on this episode of Behind the Membership to talk all about her art journaling membership, Get Messy Art. Caylee's membership journey is actually a little different to most, as the membership was started accidentally as a result of a personal project rather than being the goal from the start.
    However, it's safe to say it was a great accident as the membership is now four years old and has flourished, creating an amazing business for Caylee that has allowed her to quit her job and achieve more freedom than she previously thought possible.
    In this episode, Caylee discusses how she makes use of seasonal themes for her content, and is currently testing out the closed door model to only let new members in at the start of each new season. As well as how she utilises the experiences of guest teachers and members to help with content creation.
    And Caylee also talks about how she focuses on making the membership action driven, and how she nutures members and provides the space for them to connect and engage with each other on a deeper level. Plus the challenges she has had along the way, and much, much more besides!

    • 39 min
    Reducing Stress and Creating a Membership You Love with Deborah Engelmajer

    Reducing Stress and Creating a Membership You Love with Deborah Engelmajer

    In this episode of Behind the Membership, Deborah Engelmajer discusses her membership site for makers and handmade businesses, Tizzit HQ. Deborah's membership is just eight months old, but already a six figure a year business.
    Deborah shares how she actually delayed creating her membership site in order to build her audience first, which she attributes as the key to her success. She also talks about how having a membership site has reduced stress and provided more balance, enabling Deborah to do what she loves, like focus on her community.
    And Deborah also discusses how engaged the Tizzit community is and what she does to encourage this, including how she sent welcome packages to her first 250 members when she initially launched. Plus the challenges of content creation, how aspects of the membership such as coaching calls, have evolved since the membership first opened and much more.

    • 42 min
    From Overworked CPA to Successful Guitar Membership with John Hatcher

    From Overworked CPA to Successful Guitar Membership with John Hatcher

    John Hatcher from the Blues Guitar Institute joins Callie Willows for this episode of Behind the Membership.
    John was previously a CPA and tax accountant working 60 to 80 hours a week, but since having his membership he has been able to quit his job and now focuses full time on his membership site, giving him far more freedom. This is even more impressive when you consider that John's membership only actually costs $9 a month!
    In this episode John talks about how he made that career transition, as well as how he manages his time and the challenge of content creation in a video-heavy membership site. John also talks about how he went from not having any community at all in his membership, to struggling to get engagement, to now having a thriving community with members connecting and sharing their own videos as well. And of course lots more too!

    • 41 min
    Experimenting with Closing the Doors to her Membership with Varvara Lyalyagina

    Experimenting with Closing the Doors to her Membership with Varvara Lyalyagina

    Varvara Lyalyagina from Start Blog Up joins Callie Willows for this episode of Behind the Membership to talk all about her membership for Russian speaking entrepreneurs, The Studio.
    In this episode Varvara's talking about how she is succeeding with her membership despite it being for a market not as familiar with the membership model, and why she has decided, after a year of being open all the time, to experiment with moving from an always open model to closing the doors and only letting new members in at certain times.
    Varvara also talks about the emotional challenges of running a membership and learning not to take cancellations personally, the power of members promoting your membership for you, and how adding a personal touch with things like video and gifts is aiding her retention. And Varvara also shares her strategy for running online parties to attract new members, plus more!

    • 50 min
    Moving to an Evergreen Membership Model with Jodie Clarke

    Moving to an Evergreen Membership Model with Jodie Clarke

    Jodie Clarke from The Empowered Educator joins Callie for this episode of Behind the Membership. While Jodie's membership is only just a year old she has already surpassed her member goals and even managed to retire her partner from his job, which has had an enormous impact on her family's life.
    In this episode Jodie's talking all about how she succeeded with her membership, from nurturing her wait list to her webinar strategy that's bringing in 5 to 10 new members at a time on autopilot.
    And Jodie also talks about moving from a closed door model to an evergreen model and why she's chosen to do that, and so much more as well!

    • 52 min

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