11 episodes
Start With Occupancy Positive Impact Network
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- Business
Whether you are a Sales Director over a large community, a new residential care home owner, or an entrepreneur serving the aging adult care market, this podcast has you covered!
Hi, I am Tiffany...a twelve-year senior living industry veteran and former Regional Director of Sales & Marketing. I have coached and trained sales teams to turn occupancy-challenged communities into consistent 100% high achievers.
Why is this important? Full communities mean more seniors are helped and more families are served. The bottom line...in our business, more occupancy = more opportunity to help others. The top 3 questions most often asked are:
How do I market my community to more families and referrers?How do I manage my time to do ALL that is required of me?How do I grow my business or in my career? This is where Start With Occupancy will become your new go-to resource for ideas, tactics, and proven strategies to help you and your team.
Because...EVERYTHING starts with the occupancy in mind.
Need referral-generating event ideas? No problem.Need to know how to do that dreaded video with impact? I got you.Wonder how to effectively market to professionals? Yep, that too.Want to know how to build a prospect-centered team to help with sales?
Most definitely have your back there!
On this podcast, we will answer ALL of these questions and then some!
Every week, I will give you sales tips, business development strategies, social media hacks, and motivational stories that will help you impact the lives of the aging, their families, and your team. Increasing occupancy can be challenging. But, "a smooth sea never made a skilled sailor.”
So, join me as you hone your skills to Inspire Change, Impact Lives, and Improve Outcomes. Are you ready? Let’s Go!
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The Pros and Cons of Using Paid Referral Agencies
In today's podcast, we're diving deep into the maze of paid referral agencies. Buckle up; it's about to get real!
Ever wondered about the dance between senior living providers and referral agencies? I spill the tea on this senior living love story debunking misconceptions and shedding light on the real cost implications for you and your business.
But hold up! Choosing the right agency is like picking the perfect dance partner. I've got strategies for you – from aligning with your brand to handling pushback from the case managers and discharge planners.
We also dig into the nitty-gritty of contractual trip hazards, excessive commissions, retainer fees – we've all been there. Learn how to avoid these profit-margin pitfalls and why immediate payment to them might not be your best bet.
And here's the golden nugget, ticket, or child (movie reference...LOL):
Personalized marketing is your secret sauce! Know your value, communicate it like a pro, and watch those relationships bloom.
Tune in, take notes, and let's waltz through the world of paid referral agencies together. Remember, Start With Occupancy is not just a podcast; it's your backstage pass to senior living community success!
00:03 Introduction and Podcast Overview
01:35 The Sensitive Subject of Paid Referral Agencies
04:20 Understanding the Role of Paid Referral Agencies
07:11 When and How to Use Paid Referral Agencies
09:56 The Potential Pitfalls of Relying on Paid Referral Agencies
11:10 Choosing the Right Partner for Your Business
14:27 The Importance of Communication with Paid Referral Partners
15:00 Dealing with Criticism and Misunderstandings
16:07 The Dangers of Devaluing Your Community
16:48 How Much Should You Pay for Referrals?
16:58 The Importance of Communication and Understanding Your Market
17:22 The Risks of Over-reliance on Paid Referral Companies
17:39 The Importance of Retaining Control Over Your Business
20:58 The Dangers of 100% Contracts and Retainer Fees
23:42 The Importance of Generating Your Own Move-ins
25:51 The Importance of Understanding Your Value Proposition
28:46 Conclusion and Final Thoughts
Want more? Tips, workshops and trainings are available to you!
Join the Facebook for FREE monthly trainings . Click Here For FB Page Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website. Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes! -
My 3 Business Missteps in 2023: Lessons Learned
Finally, the official relaunch of the Start With Occupancy podcast.
Happy New Year!!! What's does 2024 look like for us? Well, I am still dedicated to serving senior living owners, operators, and sales professionals.
What can you expect out of the podcast this year?
Insightful advice – from useful sales and marketing tips to leadership concepts – all aimed at inspiring change, impacting lives, and improving outcomes for the aging and their families.
Through a series of case studies, quick tips, candid exchanges, and motivational segments, I plan to help you navigate the challenges that come with the owning, operating, and selling senior care services. I am commitment to equipping you with the right tools and resources to excel in your businesses, starting with the new accelerator program (Compass Rose XL), the new mentorship website (Start With Occupancy), and the FREE mentorship group on Facebook (Start With Occupancy - A Mentorship Community). Join me in making a difference in the lives of seniors, their families, and your business.
00:00 Introduction and Welcome
00:10 My Journey and Mission
01:39 New Year, New Beginnings
01:58 Lessons from 2023: The Power of Pivoting
02:30 Setting the Scene for 2024
07:52 The Importance of Listening to Your Customers
11:33 Overcoming Perfectionism and Making Quick Decisions
14:27 What to Expect in 2024: Case Studies and Quick Tips
16:22 Introduction to 'Raising the Bar' and 'Thrive in Five'
16:43 Engaging with the You: Q&A Sessions
16:55 Join the Facebook Group: Start With Occupancy
17:49 The Mindset of a Business Owner
18:17 Overcoming Self-Doubt and Achieving Success
20:52 The Importance of Asking Questions
23:24 The Power of Collaboration and Helping Others
25:21 The Goal: Helping 30,000 Families
26:30 The Importance of Persistence and Progress
28:20 Introducing the New Website: Start With Occupancy
30:28 Future Plans
Want more? Tips, workshops and trainings are available to you!
Join the Facebook for FREE monthly trainings . Click Here For FB Page Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website. Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes! -
How To Connect And Build Trust With Families - Part 3
#8 - The two questions I receive from new senior living owners and sales professionals are:
How do I market my community?How do I get families to decide my community is the right one for them?Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"
The three-part series will review the method, the execution, and the follow up.
All three components will get you through the gate and into the starting point of connecting and building trust with families and prospective residents.
Let me know which techniques you used from the episode to forge a connection and build trust by sending me DM on our Podcast Instagram account by clicking here: Start With Occupancy
Want more? Tips, workshops and trainings are available to you!
Join the Facebook for FREE monthly trainings . Click Here For FB Page Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website. Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes! -
How To Connect And Build Trust With Families - Parts 1 & 2
#7 - The two questions I receive from new senior living owners and sales professionals are:
How do I market my community?How do I get families to decide my community is the right one for them?Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"
The three-part series will review the method, the execution, and the follow up.
All three components will get you through the gate and into the starting point of connecting and building trust with families and prospective residents.
Let me know which techniques you used from the episode to forge a connection and build trust by sending me DM on our Podcast Instagram account by clicking here: Start With Occupancy
Want more? Tips, workshops and trainings are available to you!
Join the Facebook for FREE monthly trainings . Click Here For FB Page Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website. Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes! -
How to Market Your Assisted Living with Social Media - Cameron J. Barker
Ever wonder what impact social media could have on your ability to drive more leads and increase your move-in conversion in your assisted living community or residential care home? Are you reluctant to step out into the new "video world" to communicate your message to prospects and professional referrers?
In this episode, Cameron J. Barker from IMG Complete shares how his digital marketing agency can turn around struggling senior living communities with quality content and impactful videos that will increase occupancy, retention, and revenue. The three phases of his formula is discussed with examples of client experiences that will leave you wanting to learn more.
Transcripts of the podcast will be available in the future. In the meantime, follow our Start With Occupancy pages on Facebook, Instagram, or our channel on YouTube.
Thank you to our sponsor, Compass Rose XL an incubator/accelerator hybrid program for early community-based start-ups in the senior living space. Compass Rose XL is designed to give participants training, coaching, mentorship, and support in the four critical areas to operate a successful community: Marketing, Operations, Sales, and Clinical.
Also check out Erin Thompson at Aspire for More with Erin. She has extensive experience as an Executive Director in building cohesive teams and turning around challenging communities. Her podcast is uplifting and just what the doctor ordered for sales leaders from the perspective of an operations partner who "gets it".
Connect with Cameron J. Barker at https://www.imgcomplete.com or on
Instagram @imgcomplete
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Want more? Tips, workshops and trainings are available to you!
Join the Facebook for FREE monthly trainings . Click Here For FB Page Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website. Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes! -
Overcoming The I'm Stuck on I Suck Narrative In Your Head
Feeling a little STUCK lately?
Does the current COVID environment have you doubting your skills?
Are you questioning if this is REALLY for you?
Maybe, you have even said, "I SUCK!"
If this is you, please do not feel alone. As sales professionals and business owners in senior living or care, this has been ONE CHALLENGING YEAR...
In this episode, I am sharing the 3 steps I take to change my thinking and to move me out of the I SUCK mentality. My hope is that it will help you too.
Your mental health is important, especially now. The most important thing I would like for you to remember is this...
The outcome of your efforts does not equal your value as a person or as a professional.
A new favorite quote of mine which represents 2020 for me is:
"If your compassion does not include yourself, it is incomplete." - Jack Kornfield
If you enjoyed the episode today, please:
A. Subscribe to receive new episodes weekly
B. Write a positive review on Apple Podcasts
C. Share the podcast with a colleague or friend
Here are other resources and ways to connect with me:
Visit me: https://www.tiffanyhillallen.com
Be Safe and Be The Change!
Want more? Tips, workshops and trainings are available to you!
Join the Facebook for FREE monthly trainings . Click Here For FB Page Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website. Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!