Cutting through the noise: strategic comms planning tools Melcrum

Is your New Year's resolution to be more strategic with your Comms planning?

Have you promised yourself you will focus on 'cutting through the noise' to eliminate redundant and 'nice to have' communication?

Is your mission to ensure that the right employees receive the right information, at the right time?

Are you looking for a template or tool to plan and manage your communication?

If so, this is the webinar for you!

In this month's Forum webinar we'll explore the benefits of planning your comms in a more strategic way and review examples of editorial calendars and planning tools from organizations including Unilever, IKEA and Shell.

In particular though, we'll focus on a case study from AstraZeneca, featured in our latest study The Agile IC Function. AstraZeneca's Enterprise Thinking System takes comms planning to the next level - by tracking activities and campaigns on a global basis, allowing users to see what's happening up, down and across the business.

The benefits of taking this approach: it enables faster decision making, less noise and greater communication across dispersed communication teams.