Melcrum Melcrum

Noise is a problem for most of us. It frustrates communicators and distracts from our messages. We often talk about cutting through the noise. But how do we actually do it?

Deloitte US faced this challenge head-on. They implemented a new content strategy that uses three core pillars to bring value and buy-in. Their use of the communication resource center is especially powerful, and is at the heart of this interesting and useful case study.

In this exclusive Forum webinar, we looked at how Deloitte US brought their plan to life, their successes, and a few lessons we can all learn from. Kelly Campbell, Senior Manager - U.S. Communications, Deloitte, joined us live, shared real insight and answered your questions.

Employee Engagement continues to be a key priority for many organizations, as businesses seek ways to strengthen engagement, loyalty, performance and productivity – all of which impact on the bottom line. As such, many of you have been talking to us about ways to engage employees – as well as measure engagement levels across the organization – to see how we can help.

Melcrum recently collaborated with EdelmanENGAGE to produce a study into Global Employee Engagement. So, this webinar will firstly share some of the key insights and findings from this study, exploring current practices, trends and approaches to engagement surveys.

We'll then move from insights into actionability to help you tackle some of your key engagement challenges: who to partner with on engagement; how to run effective surveys; and how to drive actions from results. We'll share best practices in these areas, as well as tips and tools to help you address employee engagement from a new perspective!

Several leading organizations are seeing success in organizing and structuring the function around go-to-market priorities instead; by doing so, we can more easily deploy IC resources to support business priorities as they shift in response to market demand. At the same time, agility also requires communicators capable of moving beyond specialist skill sets, titles and roles to deliver comprehensive and high-level communication support.

Cisco Systems and Bell Helicopter are both deploying new-in-kind communication generalists in agile, cross-functional teams organized around business priorities.

Watch this webinar for a closer look at best practices in agility from these two companies. Bridget Hall, IC Manager at Bell Helicopter, will be on the line with us to add color to her team’s story and answer your questions live.

Is your New Year's resolution to be more strategic with your Comms planning?

Have you promised yourself you will focus on 'cutting through the noise' to eliminate redundant and 'nice to have' communication?

Is your mission to ensure that the right employees receive the right information, at the right time?

Are you looking for a template or tool to plan and manage your communication?

If so, this is the webinar for you!

In this month's Forum webinar we'll explore the benefits of planning your comms in a more strategic way and review examples of editorial calendars and planning tools from organizations including Unilever, IKEA and Shell.

In particular though, we'll focus on a case study from AstraZeneca, featured in our latest study The Agile IC Function. AstraZeneca's Enterprise Thinking System takes comms planning to the next level - by tracking activities and campaigns on a global basis, allowing users to see what's happening up, down and across the business.

The benefits of taking this approach: it enables faster decision making, less noise and greater communication across dispersed communication teams.

In the second part of a series of Melcrum webinars on The Agile Internal Communication Function we take a deep-dive into a case study from ING...

Charged with introducing a new CEO and rolling out his brand new global strategy, "Think Forward", the Internal Communication team at ING didn't stop at building awareness and excitement, but stretched its goal to driving local adoption of the new strategy – and collecting "strategic proof points" to track success.

ING's successful experimentation with agile methodologies and principles in tackling this evergreen challenge is testament to the fact that new contexts (such as constant change) require new strategies, and proves that Internal Communication can and should use its role as advocate of employee voice and organizational connector, to feedback on–and influence–the direction of corporate strategy.

In this webinar you'll discover:

How and why iterative planning and agile principles work so well for Internal Communication
What it takes to sit at the table with HR, Corporate Strategy and External Communication
Innovative tactics to introduce a new CEO – including augmented reality technology and extended roadshows
How to to achieve and maintain global and local strategic alignment
Ideas for establishing and activating your Global Communication Network and Employee Ambassadors