Deploying agile tactics for Global Strategy Rollout at ING Melcrum

In the second part of a series of Melcrum webinars on The Agile Internal Communication Function we take a deep-dive into a case study from ING...

Charged with introducing a new CEO and rolling out his brand new global strategy, "Think Forward", the Internal Communication team at ING didn't stop at building awareness and excitement, but stretched its goal to driving local adoption of the new strategy – and collecting "strategic proof points" to track success.

ING's successful experimentation with agile methodologies and principles in tackling this evergreen challenge is testament to the fact that new contexts (such as constant change) require new strategies, and proves that Internal Communication can and should use its role as advocate of employee voice and organizational connector, to feedback on–and influence–the direction of corporate strategy.

In this webinar you'll discover:

How and why iterative planning and agile principles work so well for Internal Communication
What it takes to sit at the table with HR, Corporate Strategy and External Communication
Innovative tactics to introduce a new CEO – including augmented reality technology and extended roadshows
How to to achieve and maintain global and local strategic alignment
Ideas for establishing and activating your Global Communication Network and Employee Ambassadors