Dr Pete Lunn on Why We Do What We Do (and we we don't do what we should‪)‬ The Habits Habit

Pete Lunn is the founder and head of the Economic and Social Research Institute's (ESRI)Behavioural Research Unit. A behavioural economist, he holds degrees in Philosophy & Psychology, Neuroscience and Economics. Pete’s primary research interest is economic decision-making and, in particular, how people negotiate trade-offs.
He's also a REALLY interesting guy and has really interesting insights into our behaviour which will really make you think!
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