25 min
Episode 011 - Are You Building an Army of Users? Marketing Draft
-
- Business
In this episode, I discuss the meaning of growth hacking and how companies like Mailbox and Hotmail used growth hacking to build an army of users who caused a viral growth.
And I'll explain why Microsoft was willing to pay $400m for Hotmail and why Dropbox was willing to pay $100m for Mailbox.
In this episode, I discuss the meaning of growth hacking and how companies like Mailbox and Hotmail used growth hacking to build an army of users who caused a viral growth.
And I'll explain why Microsoft was willing to pay $400m for Hotmail and why Dropbox was willing to pay $100m for Mailbox.
25 min