Marketing Draft Chris Eggleston

In this episode, I discuss the meaning of growth hacking and how companies like Mailbox and Hotmail used growth hacking to build an army of users who caused a viral growth.

And I'll explain why Microsoft was willing to pay $400m for Hotmail and why Dropbox was willing to pay $100m for Mailbox.

People expect there to be a replay. In fact, they're almost counting on it. Which is why they don't bother to show up to the scheduled time of your webinar. So what if you didn't offer replays and used that to create urgency and scarcity to increase your webinar attendance? I'll share a couple examples of how to do this and how well it has been working.

This will prove to be the leading factor in the growth of your business no matter what industry, product and/or service you provide. If you can figure out how to work this into your business, you'll see massive increase in new business and customer lifetime value! I explain how this works in a very common service business to help you start thinking outside the box!

Sometimes people buy the product you're promoting because they're more interested in the bonuses so if you're going to offer them you've got to make them AWESOME. I'll share a recent experience I had, total bonus delivery failure!

In this episode, I'll discuss why branding is important, and provide two simple hacks you can use to make sure you get this right, the first time.

A good content marketing strategy isn't just about creating a ton of great content. A largely overlooked technique is repurposing your content. I share a simple strategy that we've been using to get huge results! Listen in now!