Leading Visionaries Podcast Anjel B Hartwell & The Creative Age Consulting Group

What is the best way to market your business?
You might think people want logical reasons to choose your product or service. But creating an emotional connection with your audience is much more effective.
So, what does emotional selling look like?
James I. Bond is the leading behavioral management specialist behind Brain Glue, a platform that teaches the art of persuasion for business.
For 13 years, James ran one of Southern California’s leading behavioral management firms. He is also the author of Brain Glue: How Selling Becomes Much Easier by Making Your Ideas Sticky.
On this episode of Leading Visionaries, James joins Anjel to discuss how he developed the vision for Brain Glue by collecting examples of emotional selling in a ‘passion box.’
James shares examples of the 14 brain triggers described in the book, explaining why we remember titles or products that make use of metaphor, alliteration or chiasmus.
Listen in for James’ insight on expanding your brand recognition and learn how to leverage brain glue to connect with clients or customers and grow your business! 
What You Will LearnHow James’ childhood experiences informed his leadership journey
How James developed the vision for Brain Glue by collecting examples of emotional selling
Examples of the 14 triggers of Brain Glue (metaphor, rhyme, chiasmus, etc.)
How applying the principles of brain glue help James’ clients’ sales explode
What inspired the title Brain Glue for James’ book on emotional selling
Why we remember titles or products that use alliteration, humor, metaphor, etc.
How emotional selling influences both sales and brand recognition
How to shift from logic to emotion in your business marketing
How brain glue helps us communicate something important to other people
The power of building emotional connection with clients/customers
Connect with James I. BondBrain Glue
Connect with Anjel B. Hartwell Leading Visionaries Podcast
Join the Leading Visionaries Community
Make a Donation to Support the Show
Creative Age Consulting Group
Anjel on X
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ResourcesBrain Glue by James I. Bond
Be Heard by Millions and Live Your Destiny: A Creative Age Leader’s Guide to Speak, Sell, Serve & Succeed by Anjel B. Hartwell

Are you spending a lot of time doing activities that feel productive but aren’t generating sales in your business?
If so, you may have internal resistance to selling your product or service.
But how do you overcome that resistance and unleash the ability to enroll others in your vision?
On this minisode of Leading Visionaries, Anjel explains why money generation is your highest priority as the visionary in your business.
Anjel shares the case study of an entrepreneur who experienced internal resistance to selling, describing how she released her self-doubt and went on to generate $10 million in sales.
Listen in for insight on communicating belief in your calling and learn how to let go of internal resistance and sell your vision with energy and confidence.
What You Will LearnHow to identify your highest priority as the visionary in your business
The case study of an entrepreneur with a plan for their business but no sales
What happens if you don’t prioritize money generation
The problem with doing activities that make you feel productive but don’t grow your business
How to release self-doubt and sell your own vision
Why you can’t avoid sales if you want to create something of value
Why founders will always be selling (no matter how big our business grows)
How to communicate your belief in/energy around your calling
How to recognize internal resistance to enrolling people in your vision
Connect with Anjel B. Hartwell Leading Visionaries Podcast
Join the Leading Visionaries Community
Make a Donation to Support the Show
Creative Age Consulting Group
Anjel on X
Anjel on Instagram
ResourcesSchedule a Consultation with Anjel
Be Heard by Millions and Live Your Destiny: A Creative Age Leader’s Guide to speak, Sell, Serve & Succeed by Anjel B. Hartwell

Robert Kandell recommends that every business build a financial forecast. 
But he also admits that ‘forecast is fiction.’
So, what is the benefit of forecasting if it will never be 100% correct? How does turning your vision into numbers help an entrepreneur build a stronger, more profitable business?
Robert is the creator of Kandell Consulting, a firm that provides CFO support and solutions for early-stage and established entrepreneurs.
An experienced veteran of many worlds, Robert grew his own business from a paper napkin sketch to an eight-figure international corporation before exiting in 2014. 
Today, he works as a Fractional CFO in several different industries, including online education, personal empowerment, and the entertainment industry. 
On this episode of Leading Visionaries, Robert joins Anjel to share his journey from supporting other visionaries to becoming one himself.
Robert explains what makes the relationship between a visionary and their CFO work, describing how he builds trust around money for himself and with the business owners he serves.
Listen in to understand how forecasting benefits entrepreneurs and find out if Robert’s online program, Your Financial Forecast, is a fit for your small business!
What You Will LearnRobert’s journey from supporting other visionaries to becoming one himself
What makes the relationship between a visionary and their Fractional CFO work
How Robert discovered his talent for translating English to Excel
Robert’s advice on learning to dance with the concept of money (and not taking it too seriously)
How forecasting helps entrepreneurs make adjustments to improve their business
How Robert builds trust around money for himself and with the entrepreneurs he serves
What inspired Robert to create the Financial Forecast for Small Business program
When it makes sense to bring on a Fractional CFO for your business
Connect with Robert KandellKandell Consulting
Connect with Anjel B. Hartwell Leading Visionaries Podcast
Join the Leading Visionaries Community
Make a Donation to Support the Show
Creative Age Consulting Group
Anjel on X
Anjel on Instagram
ResourcesRobert’s Financial Forecast for Small Business Program
unHIDDEN: A Book for Men and Those Confused by Them by Robert Kandell
Be Heard by Millions and Live Your Destiny: A Creative Age Leader’s Guide to Speak, Sell, Serve & Succeed by Anjel B. Hartwell

So, you’ve sold clients on a program or course.
And the thing you want to teach comes easy to you. But you’re not sure how to teach that skill to others.
How do you deliver the results you promised? What does it look like to profit from your intellectual property?
Dr. Crystal Gifford is a seasoned finance and economics expert with over 20 years of experience guiding students and businesses through complex financial landscapes. 
Dr. Crystal has a PhD in international accounting, and she’s passionate about demystifying the art of leveraging your IP to amplify your impact.
On this episode of Leading Visionaries, Dr. Crystal joins Anjel to explain what inspired her to lead in the entrepreneurial space, helping students develop sellable skills.
Dr. Crystal describes her talent for giving entrepreneurs the structure to craft income-producing assets from our knowledge and experience.
Listen in for insight around what it means to be a servant leader and learn how Dr. Crystal can help you profit from your intellectual property!
What You Will LearnDr. Crystal’s natural proclivity for visionary leadership (even in childhood)
What it looks like to lead people who are older or have more experience than you
How Dr. Crystal thinks about servant leadership as ‘showing the way’
How Dr. Crytal’s desire to make the world better led her to entrepreneurship
Dr. Crystal’s drive to revamp the way we do education and economics
How Dr. Crystal leads other visionaries to profit from our intellectual property
Dr. Crystal’s talent for helping entrepreneurs deliver the results we promised
Dr. Crystal’s curriculum for giving young people access to their full expression
Why Dr. Crystal is helping high school students develop a sellable skill
Connect with Dr. Crystal GiffordProfit from Your IP
Connect with Anjel B. Hartwell Leading Visionaries Podcast
Join the Leading Visionaries Community
Make a Donation to Support the Show
Creative Age Consulting Group
Anjel on X
Anjel on Instagram
ResourcesLifeLaunch Core Curriculum for College Students
LifePrep Core Curriculum for High School Students
Be Heard by Millions and Live Your Destiny: A Creative Age Leader’s Guide to Speak, Sell, Serve & Succeed by Anjel B. Hartwell

Are you ready to raise capital for your vision?
What do you need to think about BEFORE you pitch potential funding partners?
On this minisode of Leading Visionaries, Anjel shares her mindful approach to raising capital, challenging us to first get clear on the numbers required to activate our project.
Anjel also explains how to focus on the value of your time as the visionary and avoid pitching to the wrong people in the wrong spaces.
Listen in for insight on raising capital from a place of strength and learn how to vet potential funding partners for energetic and intellectual fit.
What You Will Learn 4 things to be mindful of as you raise capital to fund your vision
How to get clear on the numbers required to activate your project 
Why you should always include a cushion in your funding goals
How to value your time and avoid pitching to the wrong people
Anjel’s insight around how to vet potential funding partners
Why it’s crucial to seek data and fit in potential funding partners
How to develop criteria re: who you want to do business with 
How to position yourself from a place of strength in raising capital
The value in building a team of support (operations and strategy)
Connect with Anjel B. Hartwell Leading Visionaries Podcast
Join the Leading Visionaries Community
Make a Donation to Support the Show
Creative Age Consulting Group
Anjel on X
Anjel on Instagram
ResourcesSchedule a Consultation with Anjel
Be Heard by Millions and Live Your Destiny: A Creative Age Leader’s Guide to speak, Sell, Serve & Succeed by Anjel B. Hartwell

What if you could save thousands of dollars in income taxes?
Sally Gimon got into real estate investing in 2019 and wholesaled 7 properties. But when she did her taxes, she owed a whopping $79,000 in capital gains.
Sally got on a payment plan with the IRS. And then she started researching legal ways to reduce her tax burden.
Sally is the creator of The Trust Is You, a platform that helps business owners, 1099 income earners, and investors save thousands of dollars on federal income taxes legally.
On this episode of Leading Visionaries, Sally joins Anjel to explain how the ultra-wealthy use spendthrift trusts to save on taxes—and you can too!
Sally shares her process of learning about the spendthrift trust and turning that into a business, describing how a coach supported her in making the transition to full-time entrepreneurship.
Listen in for case studies of clients Sally has helped save thousands on taxes and learn how to leverage the spendthrift trust to significantly reduce the tax burden on your business.
What You Will LearnThe $184K in debt that inspired Sally’s interest in real estate investing
How Sally’s frustration with capital gains taxes led her to learning about the spendthrift trust
Sally’s early entrepreneurial experience selling lemonade to the Pittsburgh Steelers
How wholesaling properties gave Sally the freedom to quit her job
Why Sally suggests hiring a coach to help you transition from a 9-to-5 to entrepreneurship
How Sally helps business owners and 1099 income earners save thousands of dollars in taxes
How Sally learned about the spendthrift trust and turned that into a business
How Sally saved six figures in federal taxes using a spendthrift trust
The success story of a dentist Sally helped save enough in taxes for his wife to quit her job
How the average person can leverage strategies used by the rich to save on taxes
Connect with Sally GimonThe Trust Is You
Connect with Anjel B. Hartwell Leading Visionaries Podcast
Join the Leading Visionaries Community
Make a Donation to Support the Show
Creative Age Consulting Group
Anjel on X
Anjel on Instagram
ResourcesWhat Would the Rockefellers Do? by Garrett B. Gunderson
The Power of Your Subconscious Mind by Joseph Murphy
Thinking Into Results
Be Heard by Millions and Live Your Destiny: A Creative Age Leader’s Guide to Speak, Sell, Serve & Succeed by Anjel B. Hartwell