![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
6 min
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
Lisa Kane: An open letter to a CEO—Considerations for rebranding Siegel+Gale Says
-
- Marketing
In this episode, our Group Director of Strategy, Lisa Kane, reads, “An open letter to a CEO: Considerations for rebranding.” When CEOs contemplate a considerable challenge, such as a rebrand, they tend to focus on the exhilarating first half of the marathon. But it’s the second half of the race that is the most critical and requires as much — if not more — attention. Originally published on Medium, Lisa explains why when it comes to rebranding, leaders must determine, is refreshing the brand merely a change of sign, or is it a sign of change?
In this episode, our Group Director of Strategy, Lisa Kane, reads, “An open letter to a CEO: Considerations for rebranding.” When CEOs contemplate a considerable challenge, such as a rebrand, they tend to focus on the exhilarating first half of the marathon. But it’s the second half of the race that is the most critical and requires as much — if not more — attention. Originally published on Medium, Lisa explains why when it comes to rebranding, leaders must determine, is refreshing the brand merely a change of sign, or is it a sign of change?
6 min