Undisruptable Ian Whitworth

The world is full of AI guys telling you that you don't need the work.

AI ain't going anywhere. And it will bring the biggest benefits to people who've done the non-AI work.

Because they get the context.

As Rick Rubin says: There are no shortcuts. You have to do the work.

Four years last week since our businesses got shut down for two years.

A lot of predictions about change got made back then. By now the hot takes have cooled down. What was the real effect on our business?

Five handy things we learned from that time that continue to help us grow.

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The March 2020 episode I refer to: Laying people off is hideous but at least do it right.

Customers know the brands and people who talk it up the most are the ones most likely to let them down.

And nobody reads the generic self-praise that Chat-GPT cranks out.

This week: suggestions on how to cut through their templates.

The world is full of people who are happy to have you work for them, yet seem surprised at your uppity requests to get paid on reasonable terms.

Learn from the Queen of Soul, Aretha Franklin.

Exciting personal news this week but you'll have to listen to find out.

Each week I write of different things that might help
you get ahead in business. This week, let’s deal with the best thing for that.

A smart life partner who gets it, and you.

This week, how a plucky local iced coffee beat the biggest beverage brand in the world.

Why Adelaide is great. And why it's a mistake to treat cities where you do business as just dots on the map.



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Adelaide things

What's a Stobie Pole?

Where was the birthplace of chicken salt?

Balfours heritage-listed frog cakes