Podiatry Marketing Tyson E. Franklin and Jim McDannald, DPM

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the essentials of Google Analytics for podiatrists.
We discuss the importance of understanding this powerful tool to gauge website health and improve marketing strategies.
We focus on Google Analytics, unpacking its benefits for tracking website traffic, visitor behavior, and conversion rates. We stress the importance of making data-driven decisions to optimize web presence and attract the ideal patient demographic.
The episode wraps up with advice on gradually exploring Google Analytics features and seeking help if needed, emphasizing its critical role in successful podiatry marketing.
✉️ CONTACTjim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Jim McDannald and co-host Tyson Franklin discuss the key strategies for podiatrists who want to elevate their social media presence. We explore a variety of post types that grab patients' attention and foster engagement, such as amusing content, quotes, inspirational stories, and actionable advice. Tyson shares insights on crafting posts that not only entertain but also inform and connect with audiences.
We discuss the power of storytelling, the importance of being relatable, and how special offers and contests can significantly increase social media interaction and visibility.
Join us as we provide practical tips for podiatrists looking to enhance their social media strategy and achieve greater patient engagement.
✉️ CONTACTjim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of enhancing patient experience and online reputation for podiatric practices.
They outline five actionable steps for clinics to improve their patient interactions and digital presence: implementing a comprehensive feedback system, optimizing online listings and monitoring reviews, personalizing patient communications, leveraging technology for convenience, and actively and empathetically responding to feedback and reviews.
These steps are aimed at increasing patient satisfaction, fostering practice loyalty, and improving the clinic's overall reputation online.
✉️ CONTACTjim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of the Podiatry Marketing Podcast, hosts Jim McDannald, DPM, and Tyson Franklin delve into five critical marketing rules that are essential for podiatrists aiming to enhance their practice. They emphasize the importance of marketing strategies designed to either attract or repel potential patients, the necessity of being actively involved in your marketing efforts, and the power of consistency in your marketing messages.
Additionally, they advise against trying to please everyone, underscoring the importance of targeting your ideal patient demographic. Through examples ranging from car manufacturers to beer companies, they illustrate how targeted marketing can effectively attract the right kind of patients to your practice.
The episode also includes discussions on the significance of understanding where your ideal patients spend their time and how collaborating with non-traditional partners like local businesses could amplify your reach. Throughout the conversation, both hosts stress the value of knowing your ideal patient intimately to tailor your marketing efforts for maximum impact.
✉️ CONTACTjim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss strategies for podiatrists to create a fulfilling and financially sustainable practice. We emphasize the importance of reflecting on personal satisfaction within one's practice, aligning the services offered with passion areas such as biomechanics or sports medicine, and thriving by attracting the right patient demographic.
The conversation covers practical tips on taking deliberate steps toward personal fulfillment, including the idea of scheduling time off for reflection and strategic planning, targeting specific patient demographics, and using marketing with purpose and authenticity. We also share anecdotes and examples from our own experiences and discuss why it's important to refine the vision and objectives of your clinic..
✉️ CONTACTjim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of convenience as a powerful marketing tool in podiatry practices. We explore various aspects of convenience, such as appointment scheduling, express services for orthotics, parking availability, and online booking processes, emphasizing the positive impact on patient experience and practice reputation.
The conversation highlights practical strategies for reducing patient wait times, efficiently managing appointment schedules, and ensuring a smooth patient experience from start to finish. Through anecdotes and professional advice, you'll better understand the importance of convenience in building a successful podiatry business and fostering positive word-of-mouth marketing.
✉️ CONTACTjim@podiatrygrowth.com