S7E6 - How to set up your Customer Marketing framework? ft. Abby Hehemann, Director of Product Marketing at GetResponse SaaS Sessions

In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework.


With over 14 years of experience, Abby is a specialist in strategic product positioning and value-driven messaging.


Abby shares the customer marketing framework that she and her team use at GetResponse and how you can build on yourself.


She also shares her thoughts on what makes customer marketing different than customer advocacy.


Abby points out the metrics for success while implementing such a framework.


All this and more in this episode with Abby.


Connect with Abby on LinkedIn - https://www.linkedin.com/in/abby-hehemann/https://www.linkedin.com/in/abby-hehemann/