148 episodes

She's Busy AF is a podcast dedicated to pushing growth-stage brands brands forward. Led by Lauren Loreto of Brand Good Time™️, episodes feature guests, relatable stories and strategies you can start implementing now to see big changes in growing your audience of loyal fans.  Lauren is on a mission to make business and marketing EASIER and more EFFECTIVE for brands through this podcast - empowering her listeners to build a sustainable brand that stands the test of time. The best part: every episode is 45 mins or less - and binge-able AF. So, now what? Cozy up with your favorite notes app, notebook and a cup of something (alcohol included), and tune in weekly for business and marketing tips and trends.

She's Busy AF Lauren Loreto

    • Business

She's Busy AF is a podcast dedicated to pushing growth-stage brands brands forward. Led by Lauren Loreto of Brand Good Time™️, episodes feature guests, relatable stories and strategies you can start implementing now to see big changes in growing your audience of loyal fans.  Lauren is on a mission to make business and marketing EASIER and more EFFECTIVE for brands through this podcast - empowering her listeners to build a sustainable brand that stands the test of time. The best part: every episode is 45 mins or less - and binge-able AF. So, now what? Cozy up with your favorite notes app, notebook and a cup of something (alcohol included), and tune in weekly for business and marketing tips and trends.

    EP 139 | How to Prioritize Wellness as an Entrepreneur Amongst Being "Busy" with Ashleigh Hubbard

    EP 139 | How to Prioritize Wellness as an Entrepreneur Amongst Being "Busy" with Ashleigh Hubbard

    When was the last time you paused to consider how your well-being affects your work? Ashleigh Hubbard joins Lauren Loreto in a heart-to-heart about the symbiotic relationship between personal health and professional success. This chat traverses their personal evolutions: Lauren's pivot from the weightlifting circuit to the entrepreneurial fast track and Ashleigh's impressive leap from a non-athletic past to a weightlifting present.  Ashleigh and Lauren dissect the nature of motivation, from external prompts to the deeply personal internal drive, and how it can sharpen our mental acuity and sustain our passion for our work. They swap notes on how simple starts with exercise and a solid grasp on our 'why' can revolutionize both our productivity and sense of satisfaction.
    Find Lauren Loreto online:
    Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 

    Find Ashleigh Hubbard online:
    www.ahubnutrition.com https://www.instagram.com/ashleighmariehubbard/ https://www.instagram.com/ahubnutrition/ Timestamps:
    Ashleigh's journey and background (00:01:13) AEntrepreneurs and the "busyness" mindset (00:06:18) Motivation and fitness (00:10:21) Challenges and setbacks in maintaining wellness (00:16:01) Balanced dietary recommendations (00:19:59) Proper Nutrition and Meal Planning (00:21:02)Creative Meal Ideas and Variety (00:22:06)Planning Ahead and Batch Prepping (00:30:00)Neutral Mindset and Relationship with Food (00:34:44) Topics discussed: wellness, business success, entrepreneurs, healthy lifestyle, motivation, fitness, balanced nutrition, energy levels, self-care, mindset, intrinsic motivation, extrinsic motivation, sleep, physical activity, balanced meals, protein, carbohydrates, vegetables, fruits, healthy fats, mindful eating, meal planning, batch prepping, neutral mindset, A-Hub Nutrition, The Wellness Diaries, social media

    • 38 min
    EP 138 | Lights, Camera, Conversions: How to Leverage Brand Videos with Emmy Winner Mariana Henninger

    EP 138 | Lights, Camera, Conversions: How to Leverage Brand Videos with Emmy Winner Mariana Henninger

    Ever wondered how the emotional pull of a well-told story can transform your brand's presence? Emmy award-winning filmmaker Mariana Henninger joins us to reveal just that. Through her lens, we discover how to harness personal tales that foster trust and prompt action—crucial ingredients for any business looking to make a lasting impact.

    Find Lauren Loreto online:
    Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Find Mariana online:
    http://brandmagnetic.comhttp://instagram.com/brandmagnetichttp://linkedin.com/in/marianahenninger
    Timestamps:
    Mariana's background and Brand Magnetic (00:03:23)The power of brand video (00:06:06) Maximizing exposure of brand video (00:15:48) The longevity of brand videos (00:19:32) Client results and metrics (00:20:46) Organic marketing and paid advertising (00:24:28) The brand video creation process (00:27:59) Preparation and comfort in front of the camera (00:32:19) Topics discussed: podcast, She's Busy AF, Lauren, Mariana Henninger, Emmy award-winning filmmaker, Brand Magnetic, brand video, storytelling, emotional connection, trust, marketing tool, audience, sales cycle, customer loyalty, unique, social media, email signatures, website homepage, about page, website visitors, brand success

    • 40 min
    EP 137 | How Empathetic Leadership Can Transform Your Business with Erin Diehl

    EP 137 | How Empathetic Leadership Can Transform Your Business with Erin Diehl

    Have you ever been struck by lightning—metaphorically speaking, of course? That's the jolt of inspiration you'll feel when you hear Erin, improv virtuoso and empathetic leadership guru, recount her leap from the corporate grind to the founder of her own company, Improve It. Our chat brims with laughter and sage advice, as we talk about why empathetic communication isn't just nice to have, but a critical skill across all levels of business—whether you're captaining a team, dealing with clients, or flying solo. Erin's journey through the improv world and her spontaneous spirit—best illustrated by her whimsical "The Price is Right" escapade—will leave you pondering the poignant connection between a zest for life and professional success. 
    Find Erin Diehl Online:
    itserindiehl.com learntoimproveit.com @itserindiehl on InstagramErin Diehl on LinkedInPURCHASE HER BOOK, I SEE YOU: https://www.itserindiehl.com/i-see-you Find Lauren Loreto online:
    Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:
    Erin's background (00:01:21) Personal anecdotes and the impact of childhood experiences (00:04:35)The impact of frequent relocations on personal growth (00:06:15) Erin's journey to creating Improve It (00:13:31) The significance of improv and overcoming fears (00:17:48) Radical Empathy as a Leader (00:22:02) Negative Listening Patterns and Empathy (00:27:31) Where to Find Erin’s Book and Staying Connected (00:37:10)Topics Discussed: Lauren Loreto, podcast, She's Busy AF, Brand Good Time, content marketing, web development, Erin Diehl, business improv educator, Improve It, keynote speaker, empathetic leadership, professional development, comedy, experiential learning, background, experiences, insights, improv, personal growth, childhood experiences, challenges, adaptability, authenticity, community, college experience, Clemson University, aspirations, broadcast journalism, Chicago, Second City, Improve It, professional development company, acting classes, theater, leadership, radical empathy, book, communication skills, effective communication workshop, negative listening patterns, IQ, leader, burnout, recalibrate, healing journey.

    • 38 min
    EP 136 | How to Integrate AI into Operations & Revolutionize Business Efficiency with Weston Ferguson

    EP 136 | How to Integrate AI into Operations & Revolutionize Business Efficiency with Weston Ferguson

    We've talked up and down about how to use AI in marketing, but what about to create more efficiencies in overall business operations? On this episode of She's Busy AF, Lauren brought on Weston Ferguson, COO of McGraw (a growth agency), to dissect the role of AI in reshaping business operations. They chat about how AI tools like ChatGPT are not only simplifying HR processes but also fostering a climate of innovation and efficiency that amplifies human talent rather than replacing it. They chat about the delicate balance between technology and the human touch, exchange stories and strategies for conducting tech stack assessments, and reflect on the sobering responsibilities of data management, ensuring client trust remains unshaken.


    Find Weston online:
    https://www.linkedin.com/in/westonferguson/

    Find Lauren Loreto online:
    Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 

    Timestamps:
    Common Misconceptions about AI in the Workplace (00:04:16) Role of Operations and AI Integration (00:06:29) Impact of AI on Productivity and Performance & Its Challenges (00:09:39) AI Implementation Examples (00:16:06)Ethical Considerations and Data Privacy (00:18:32) Selecting AI Tools for Business (00:20:30)Ethical considerations in AI usage (00:31:29) Accessibility of AI tools (00:36:03) 

    • 38 min
    EP 135 | How to Market Your Business on a Shoestring Budget

    EP 135 | How to Market Your Business on a Shoestring Budget

    Strapped for cash but overflowing with ambition? In this episode, I'm talking through marketing strategies that don’t require a Scrooge McDuck vault of gold to get started. This is a quick and simple guide to cost-effective growth, and in this episode of She's Busy AF, I break down how to expand your reach from zero to hero with a budget that's less 'Wolf of Wall Street' and more 'Babe the Blue Ox'.  Join me as we explore the nooks and crannies of guerrilla marketing, where hustle meets strategy, and where every penny—or lack thereof—is put to work. Forget what you thought you knew about marketing; it’s time to get busy, get creative, and grow with tactics that are as affordable as they are effective.

    CHECK OUT OUR 90 DAY PLAN SERVICE: https://brandgoodtime.com/90-day-plans

    Find Lauren Loreto/Brand Good Time online:
    Our website: brandgoodtime.comFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 

    • 11 min
    EP 134 | How to Amplify Your Brand Through Thought Leadership and Strategic PR with Lexie Smith

    EP 134 | How to Amplify Your Brand Through Thought Leadership and Strategic PR with Lexie Smith

    Ever wondered how thought leadership can transform your brand's reach and reputation? Lexie Smith, the brain behind GROWTH MODE Agency, THEPRBAR, inc.,  and the Pitchin' and Sippin' podcast, joins me, Lauren Loreto, for an illuminating chat on this very topic. Together, we dissect the art of pairing expertise with branding to not only attract leads but to also catapult businesses into their next level of growth. Lexie's journey of rebranding her company underscores the dynamic nature of PR and offers a wealth of inspiration for founders eager to cast themselves as the go-to experts in their field.


    Find Lexie Online
    https://www.linkedin.com/in/lexie-smith-pr/https://theprbarinc.com/https://growthmodeagency.com/https://www.instagram.com/theprbar_inc/ Check out GROWTH MODE Agency: https://www.growthmodeagency.com/ 

    Find Lauren Loreto online:
    Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 

    Timestamps:
    The importance of thought leadership (00:01:33) Benefits and components of thought leadership (00:09:00) Developing a strong positioning statement (00:10:02) Incorporating personal stories into thought leadership (00:15:22)Selecting the right channels for thought leadership (00:16:30)Challenges in prioritizing personal brand and thought leadership (00:20:37)Writing for Thought Leadership (00:23:15) Leveraging Platforms for Thought Leadership (00:25:18) Pitching Topics to Outlets (00:29:13) Conversion from Articles to Leads (00:32:09) Trends in Thought Leadership (00:37:20) 
    Topics discussed: Lauren Loreto, Brand Good Time, marketing agency, content marketing, web design, development, podcast, She's Busy AF, Lexie Smith, Pitchin' and Sippin' podcast, PR Bar Inc, top 20 in their 20s, brilliant PR expert, top female entrepreneur, trailblazer women leader, Growth Mode PR, Communications Agency, rebranding, positioning statement, thought leadership strategy, owned channels, earned channels, target audience, personal brand development, marketing, PR, synergy, authenticity, relatability, benefits of thought leadership, successful thought leadership strategy, challenges, opportunities, sustainability, building personal brand, leads, commitment, accountability, authoring articles, third-party outlets, HARO, Qwoted, journalists, pitching, educational content, earned media, paid contributor programs, AI, content creation, LinkedIn.

    • 41 min

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