The Influence Effect: By SheSpeaks SheSpeaks, Inc.

In this follow-up episode, we are thrilled to dive deeper with our guest, Taz Zammit. Listen as Taz shares her fascinating journey from being a dancer and tennis player to making waves in the Australian Football League and beyond. Discover how she has shattered gender norms and thrived in male-dominated industries, including sports and DJing.What You'll Learn in This Episode: How Taz's interest in sports began with a challenge at a local football club and how her mother's support ...

In this episode, we sit down with viral TikTok creators and TANDA Ventures founders, Taz Zammit & Alessia Allfree. Their inspiring journey has led them to become Australia’s most celebrated Lesbian couple. They turned their lockdown account into a large social media account with a deeply engaged community. With over a million followers, they have become influential voices within the LGBTQ+ community and in this episode, offer insights into content creation dynamics, community buildi...

In this episode, we talk with Sherri Langburt, the founder and CEO of BabbleBoxx, about the recent news regarding a potential TikTok ban in the United States. We discuss the impact this may have on the creator economy, brands, and advertisers, as well as the broader implications for the social media landscape. Sherri shares her insights into how brands and creators are responding to the potential ban and explores strategies for the diversification of content. What We Discuss: TikTok...

Join us for Part 2 of our episode with beauty industry and social media expert, Mimi Banks. In this episode, we dive into the evolution of the beauty industry and explore how transparency, accountability, and a two-way conversation have become key in the relationship between brands and consumers. Mimi shares her insights on how the rise of social media has fueled these changes, emphasizing the significance of community management and the impact of influencer marketing within today's bea...

Part 1 of Two EpisodesIn this episode, Aliza sits down with social media expert and beauty maven, Mimi Banks. With years of experience in the beauty industry, Mimi helps us break down the shift from more traditional spokespeople in industry, to more traditional influencers (bloggers) to the multi-faceted creators and influencers of today. The conversation peels back the layers of how these roles have evolved and continue to impact brand strategies, marketing campaigns, and audience engagement...

In this week's episode, Aliza welcomes Joey Fortman, an original mom influencer or "mom blogger." While she’s no longer in the influencer/creator space, Joey offers the perspective of someone who has seen the industry from the beginning. In this episode, we tackle the evolution of influencer content, the role of children in social media, their right and privacy, and the ethical considerations surrounding the use of family in social media content. They discuss these topics s...