50 episodes

Join your host, small business owner and entrepreneur Kalina Stormer, as she covers small but mighty shifts we can make to both our mindset and our marketing to grow our businesses to new heights.You can find show notes, blog posts, and more inspiration at www.kalinastormer.com, as well as connect with Kalina on Instagram at @kalinastormer.

Small But Mighty: A Business Podcast Kalina Stormer

    • Business

Join your host, small business owner and entrepreneur Kalina Stormer, as she covers small but mighty shifts we can make to both our mindset and our marketing to grow our businesses to new heights.You can find show notes, blog posts, and more inspiration at www.kalinastormer.com, as well as connect with Kalina on Instagram at @kalinastormer.

    50. 5 Quick Tips to Boost Your Engagement on Instagram + A Special Announcement!

    50. 5 Quick Tips to Boost Your Engagement on Instagram + A Special Announcement!

    Lots of accounts have recently shown decreased engagement on Instagram, and it can present a big challenge to small business owners. Press play on this episode to learn 5 ways you can quickly boost your engagement today on Instagram.

    And PS: don't miss Kalina's very special announcement inside this episode!

    Links:

    Learn more about and enroll in The Insta Guide >> https://kalinastormer.teachable.com/p/the-insta-guide

    • 17 min
    Get Real Results with Instagram - The Do's and Don'ts

    Get Real Results with Instagram - The Do's and Don'ts

    Instagram is an incredible free tool to use to grow your business. But with the app constantly changing, it can leave our heads spinning as we try all different kinds of tactics. If you want to learn how to create big and lasting results for your business's Instagram account, listen up to these do's and don'ts!

    References and links:

    Get your Customer Clarity Workbook:
    https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY at checkout for $10 off)

    Connect with Kalina on Instagram: @kalinastormer

    • 19 min
    48. The Billion Dollar Brand Secrets You Need to Know with Maureen Mwangi

    48. The Billion Dollar Brand Secrets You Need to Know with Maureen Mwangi

    Maureen Mwangi is a brand growth strategist for product-based businesses and the founder and CEO of Startward Consulting. Maureen has worked with billion dollar household brands we all know and love including Dove, Lay’s, L’Oreal, Chobani, and more. Now she helps to bring those big brand secrets to entrepreneurs and small business owners to help them grow highly profitable 6 and 7 figure businesses.

    In this episode we talk about:
    What you can learn from big brands and incorporate TODAY in your businessThe difference between branding and marketingThe role mindset and confidence plays in business buildingMindset shifts to make in order to achieve your business goalsThe different stages of business and how to work inside each of themHow to use big brand pricing strategy to price your products effectivelyAnd so much more!Press play to hear Maureen’s big brand secrets, powerful mindset shifts, and inspiring stories. We’re so grateful to have her on the podcast!

    References and links:

    Connect with Maureen:
    Instagram: https://www.instagram.com/maureenmwangiofficial/
    Website: https://www.startwardconsulting.com/

    Get your Customer Clarity Workbook:
    https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY at checkout for $10 off)

    • 40 min
    47. Work Less and Earn More: Kat Arapis on Creating Abundance, Building Value, and Healing Your Money Mindset

    47. Work Less and Earn More: Kat Arapis on Creating Abundance, Building Value, and Healing Your Money Mindset

    In this episode we’re joined by Kat Arapis, a business and life success coach who takes a no-nonsense approach to help you achieve your goals. This conversation with Kat will help you get jump-started into aligned action to create abundance, impact, and money with your business through powerful mindset shifts and reframes. We talk about:
    Getting clear on your value and your offerIncorporating an abundance mindset into your business6 things to prioritize on your calendar every day to growMoving through your fear of rejection and sellingHow to make friends with your fearGrowing your business while actually doing lessAnd so much more!A sure-fire way to get you motivated, this is one you won’t want to miss. If you’re feeling fearful, stuck, or wanting to earn more with your business, press play for a coaching session with Kat!

    References and links:

    Connect with Kat:
    Website: katarapis.com
    Instagram: @katarapis

    Take the quiz to learn your superpower in your biz: kalinastormer.com/superpower
    Connect with Kalina on Instagram: @kalinastormer

    • 42 min
    46. Pricing 101: The Truth About Cheap and How to Develop a Pricing Strategy That Works

    46. Pricing 101: The Truth About Cheap and How to Develop a Pricing Strategy That Works

    Do you struggle with your pricing? Most of us do at some point. We’re often acting out of fear, afraid that the competition is cheaper and that our customers will take their business elsewhere. So we underprice, or discount, or land on a number that doesn't account for all our hard work. This leads to burnout, discontent, and even closing the doors.

    There are many other things to take into consideration when deciding what to price your products and services. And chances are, you're not pricing accordingly.

    In this episode we cover:
    What cheap *really* stands forPricing and money mindsetWhat to take into consideration when pricing (that you might be overlooking)How the right pricing strategy can make your business sustainableNailing your pricing strategy is absolutely crucial to keep your business thriving, but it’s something that's rarely talked about - so let’s dive in!

    References and links:

    Take the quiz to learn your superpower in your biz: kalinastormer.com/superpower
    Connect with Kalina on Instagram: @kalinastormer

    • 14 min
    45. Human Design and Developing Your Purpose with Cory Rusin

    45. Human Design and Developing Your Purpose with Cory Rusin

    Are you curious about your purpose? Or how the heck to figure out what it is? Well, our guest today can help. Cory Rusin is a transformational purpose coach, PhD level purpose in life researcher, and Human Design Integrator who is equal parts scientific and spiritual. I love Cory’s special take on purpose and how we can apply it in our businesses.

    In this episode talk about:
    Cory’s unique purpose “formula”How purpose is developed, rather than foundThe 3 pillars of purpose development and the 4 stages of purposeHow developing your purpose can save you time and moneyAn overview of human designHow knowing your human design type can help you with your purpose and your businessAnd so much more!If you’re curious about your purpose and how to integrate it into your business, there’s a reason you’ve found this episode. Press play to hear Cory’s incredible insights and guidance!

    References and links:

    Connect with Cory on Instagram: @your.purposeguide
    Connect with Cory on TikTok: @yourpurposeguide
    Visit Cory’s website: www.coryrusin.com

    Take the quiz to learn your superpower in your biz: kalinastormer.com/superpower
    Connect with Kalina on Instagram: @kalinastormer

    • 39 min

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