5 min

State of Data, Part 3 Bank Marketing Blogcast

    • Business

Don't let yourself fall in love with the idea of precision. Bank marketing messages are more effective when they're a little broader than they absolutely have to be. Over-aiming leads to over-missing.

Don't let yourself fall in love with the idea of precision. Bank marketing messages are more effective when they're a little broader than they absolutely have to be. Over-aiming leads to over-missing.

5 min

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