Bank Marketing Blogcast Mabus Agency

Many people manage with disruption as the goal, but disruption should just be the result of the good judgement we apply. Discerning leaders who understand what needs to change and when have the right idea.

Technology has expanded convenience, but it hasn't made the value of customer service go away. Much has changed over the years, but the need for a personal banker remains the same.

Don't let yourself fall in love with the idea of precision. Bank marketing messages are more effective when they're a little broader than they absolutely have to be. Over-aiming leads to over-missing.

You'd better have a plan before you uncap big data. Are you ready to use your bank's data? Don't let a vendor hype you up with possibility only to leave you high and dry.

Big data brings a lot of promises along with it, but it only works for those who proceed with caution and care. Make sure you know what you expect to do before you begin.

Make sure your bank marketing campaign finds the right balance between action-inducing emotion and decision-supporting logic.