StoryAthlete Podcast Ryan Fletcher - Grow businesses. Fight depression. Destroy the Lesser Self

Welcome to the Isolation Economy. In the span of one week, everything changed. What is happening right now, with the COVID-19 pandemic, is unprecedented. Few people know what is really going on. All questions, no answers. We're told to isolate ourselves. The government has mandated the closure of schools, restaurants, bars, recreational facilities, which include gyms and health clubs. Tens of millions of people have had their ability-to-provide, stripped from them. So what do we do? How do we respond? 

This is how 'Fat Ryan' became a slave to his Heroic Self. We play the Game to change our Life. To transform our business. To defeat our Lesser Self. To create happiness and fulfillment. To build and document our legacy. But most of all, we play the Game because the challenge of the Game itself, the 1% Journey, being vs. becoming, creates a never-ending continuum of growth and sustained Flow. Learning to write a better Life-Story is an unparalleled skill. 

(EDP) is a protocol to gain an extreme advantage over business and life-competitors. When you start building entire companies in six months. And start writing books every 90-Days. And start to architect new products and sales funnels almost weekly. Not to mention, front-end products that drive multiple back-end revenue channels. And lose weight. And achieve fitness. And strengthen your relationships. And, your singular output is equivalent to 4 or 5 employees, your competitive advantage is unmatched.

The secret playbook to creating content. Life is the plot. You are the Character. The plot exists to break the Character. To test the Character. To challenge the Character. To force the Character to change and grow. As a victim, you can wait for Life to do this to you. Or, as a StoryAthlete, living the Challenge-Based Life, you can choose to make your life hard and use the Journey of Pain to your advantage. To inspire, capture attention, and multiply profits. 

Every political strategist on earth aims to create the narrative. Why do entrepreneurs, on behalf of their product, service, and Character, not do the same? It makes no sense. Further, there are two kinds of attention: Automatic Attention vs. Controlled Attention. Most marketers spend 90% of their time fighting to get the first kind of attention. Then spend only 10% of their time to earn the right to hold and keep it. Once you learn to flip that, as StoryAthletes have, everything changes. 

To purchase attention, Story is the currency required. But we aren't writing novels. We aren't Stephen King or James Patterson. Leave the Harry Potter stuff, massive plots and crafting complex narratives, to JK Rowling. The fastest way to connect with an audience is by writing 300 words. These assets are then leveraged to serve dozens of mission objectives to drive the business or cause forward. Further, 359 words. How sitcom-based content turns the audience into customers, into evangelists.