103 episodes

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

The Dirt on Flowers Shannon Allen and Lyndsay Biehl

    • Education

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

    EP 103: Knowing your Critical Number

    EP 103: Knowing your Critical Number

    In this episode Lyndsay and Shannon share their insights on tulip farming and the broader aspects of running a flower farming business. They emphasize the importance of tracking critical numbers for informed decision-making and discuss the challenges of managing emotions in business. They provide practical advice on focusing on key metrics, avoiding over-analysis, and learning from both successes and failures. The hosts also express gratitude to their listeners, and tease upcoming surprises, highlighting the value of listener feedback and engagement.
    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
    Did you love today's episode?
    Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
    Want to learn more about your hosts? Follow us on Instagram!
    Lyndsay @wildroot_flowerco
    Shannon @bloomhillfarm

    • 50 min
    EP 102: Mental Prep - Forcing Tulips and Endless House chores

    EP 102: Mental Prep - Forcing Tulips and Endless House chores

    In this podcast episode, Lyndsay and Shannon discuss the mental and logistical preparations for the upcoming growing season. They explore the excitement and concerns associated with making large flower orders, managing farm changes, and the financial implications of their investments. Lyndsay talks about adapting her farm operations due to health reasons and a team member's maternity leave, while Shannon anticipates the help of H-2A workers. They also touch on the nuances of forcing tulips and the balance between farm life and home cleanliness, offering practical advice like a tip for keeping snapdragons straight in the cooler. Their conversation underscores the importance of flexibility and adaptability in flower farming.
    Looking for the link discussed in this weeks episode just click here for the tulip workshop.
    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
    Did you love today's episode?
    Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
    Want to learn more about your hosts? Follow us on Instagram!
    Lyndsay @wildroot_flowerco
    Shannon @bloomhillfarm

    • 30 min
    Ep 101: Running a Profitable U-Pick with Loretta Ball

    Ep 101: Running a Profitable U-Pick with Loretta Ball

    Lyndsay and Shannon interview Loretta Ball, owner of The Never Ending Flower Farm. They discuss the unique aspects of running a u-pick flower farm, including customer experiences, operational challenges, and creative solutions. Loretta shares her journey from starting with a small patch to expanding her farm, and the hosts exchange stories about the quirks of agritourism. They also touch on the importance of marketing, customer engagement, and adapting the business to keep valuable employees. The conversation highlights the joys and hurdles of flower farming and agritourism.
    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
    Did you love today's episode?
    Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
    Want to learn more about your hosts? Follow us on Instagram!
    Lyndsay @wildroot_flowerco
    Shannon @bloomhillfarm

    • 1 hr 2 min
    EP 100: Our Most Memorable Moments

    EP 100: Our Most Memorable Moments

    In the 100th episode of their podcast, Shannon and Lyndsaycelebrate their journey as farmers and podcast hosts. They share behind-the-scenes stories, reflect on personal and business growth, and discuss overcoming challenges like technical issues and self-doubt. They emphasize the importance of self-compassion, hiring help, and surrounding oneself with supportive people. The hosts also touch on social media culture, dealing with difficult customers, and the practical aspects of farming, such as crop planning. They express gratitude for their listeners' support and look forward to future episodes and community engagement.
    Finding Your Marigold
    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
    Did you love today's episode?
    Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
    Want to learn more about your hosts? Follow us on Instagram!
    Lyndsay @wildroot_flowerco
    Shannon @bloomhillfarm

    • 1 hr 14 min
    EP 99 : Aunt Willie's Wild Flowers with Linda Doan

    EP 99 : Aunt Willie's Wild Flowers with Linda Doan

    Lyndsay and Shannon discuss the intricacies of flower farming with special guest Linda Doan. They share their personal journeys, the challenges of maintaining a work-life balance, and the empowerment they feel as business owners. Linda recounts her romantic start with her husband in the flower farming business and introduces listeners to their farm's local traditions, such as the Thanksgiving pumpkin roll. The episode also delves into the customer demographics, the picturesque setting of Linda's farm, and the various ways they sell flowers, including CSA programs, workshops, and hosting weddings. The conversation highlights the importance of marketing, profitability, and the joy found in farming, concluding with Linda's advice for new farmers to have fun and enjoy their work.
    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
    Did you love today's episode?
    Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
    Want to learn more about your hosts? Follow us on Instagram!
    Lyndsay @wildroot_flowerco
    Shannon @bloomhillfarm

    • 1 hr 5 min
    EP 98: Why branding matters with Alix Northrup

    EP 98: Why branding matters with Alix Northrup

    Lyndsay and Shannon, welcome guest Alix Northrup, a freelance illustrator delve into the intricacies of branding for businesses. They discuss the comprehensive nature of branding beyond just a logo, covering visual elements, messaging, and the feelings a brand evokes. Emphasizing the importance of custom branding, they explore the benefits of a unique brand identity, potential legal issues with non-custom designs, and the value of a cohesive branding package. The hosts also offer practical advice on finding a branding professional, highlighting word-of-mouth recommendations and the use of social media platforms like Instagram. Alex shares her availability for new clients and how to contact her.
    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
    Did you love today's episode?
    Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
    Want to learn more about your hosts? Follow us on Instagram!
    Lyndsay @wildroot_flowerco
    Shannon @bloomhillfarm

    • 51 min

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