228 episodes
The Monday Morning Marketing Esther and Melanie
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- Business
Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.
**Winner of Digital Women Podcast of the Year 2023**
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Episode 228 - The Value of Customer Relationships
Customers are important for all businesses, but do we truly value them? In this episode, Esther and Melanie discuss the value of customer relationships - turns out it has a lot to do with your hands...
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Episode 227 - The importance of attending events
In this episode Esther emphasises the benefits of attending events. Esther discusses the advantages of networking, personal growth, and learning opportunities that come from stepping out of the daily business routine. Some of the events she mentions are ATOMICON, UpliftLive, Digital Women and Social Media Fest. What events are you attending this year?
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Episode 226 - Writing content for your website with Rebecca Boyle
Are you ever at a loss for what to write on your website? Are you struggling to get people to your website organically through your content and the keywords you use? In today's episode, Esther and Melanie are joined by Rebecca Boyle, Copywriter, who explains the importance of good content on your website and the difference hiring a copywriter can make.
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Episode 225 - Will marketing jobs be replaced by AI?
In this day and age we hear a lot about Artificial Intelligence and how it will take our jobs so Esther and Melanie decided to discuss it further in the context of their own jobs in marketing. Do you agree with them? How are you using AI in your business and marketing?
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Episode 224 - Key Metrics to Track in Your Marketing Campaigns
In this episode, Esther and Melanie give some key metrics to track in your marketing campaigns. It's important to track what's working and what's not. Likes are not as valuable as sales or conversions. Knowing what you want to achieve before starting a campaign will help you decide which KPIs (Key Performance Indicators) to focus on as no two campaigns are the same. Are there any key metrics that you always focus on? What ones have you been surprised about in campaigns that you have run before?
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Episode 223 - How to Consistently Show Up For Your Audience
In a world where customers are online 24/7, expecting answers to their questions, how can we be there for them without burning the candle at both ends? One answer to that can be found in this episode. By setting expectations and having consistent times to show up online, your audience will come to expect it and look forward to it.
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Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message