The Revenue Growth Architects CS2

Crissy joined the Collective Wisdom podcast by Demand Collective to discuss how marketers should architect their revenue process and marketing campaigns.

Crissy joins the Attribution Time podcast to share her perspective on all things attribution.

Crissy joined the Humans of Martech Podcast in a wide-ranging discussion.
The discussion explored the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies.
Also, the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the shift in email marketing towards ‘inbox influence’, and revitalizing outbound marketing strategies.
This episode is a concise yet profound guide, offering actionable insights for martech professionals to navigate their careers and strategies effectively.

Charlie and Crissy joined Chris Walker on the Revenue Vitals podcast to talk through the intricaies of funnel/pipeline architecture vs. MT attribution.
The conversation spotlights the foundational importance of understanding how funnel tracking sets the stage for a company's go-to-market success, transcending mere marketing analytics.
The discussion provides a nuanced exploration into the stark differences between funnel tracking and multitouch attribution. While both concepts play vital roles within a company's data-driven decision-making processes, they each serve distinct purposes.
Chris, Charlie, and Crissy dissect common missteps companies face, emphasizing the need for a strong, actionable understanding of buyer progression and sales optimization.

Crissy joined the Operations With Sean Lane podcast to share her thoughts on consulting vs. in-house for ops professionals.
They discuss how consultants have many more data points and companies they’re exposed to so their ability to find patterns and create frameworks is accelerated at an unfairly high rate. And she shares the frameworks she has used consulting over 100 high growth B2B tech companies.

What do you do after recording more than 200 episodes of a podcast?
Take a break!
In all seriousness, we have decided to take a quick hiatus from delivering new episodes weekly for a bit while we focus on a fresh new strategy for our content and what we add to this podcast channel.
It’s been a pleasure to deliver valuable insights and actions on go-to-market operations and strategy to you every week (since 2019!). But right now we just feel like it might be time to shake it up a bit.
In the meantime, we will be sharing past recordings we have done for other podcasts that we thought you would love.
Stay tuned for what is next from us and we’d love for you to stay subscribed here to make sure you don’t miss future updates. And we also ask that you follow us on YouTube for any new video content we put out in the meantime.
And if you are a fan and want to send us a special note and inquire on what is next - email us at rga@cs2marketing.com.