Ops Cast MO Pros

Struggling with the high-stakes demands of marketing ops, I recently found myself reflecting on the immense toll it can take on our mental health. But it's not all doom and gloom; in fact, my latest podcast is a beacon of hope, featuring Andy Mullings of Bluprintx, who joins me to share how feats like the National Three Peaks Challenge can fortify our mental resilience. Together, we trade stories of physical endeavors that underscore the intricate dance between mental well-being and physical health, advocating for the innovative ways in which tools like ChatGPT can underpin mental health support systems.

Mistakes in a regulated environment can feel like the end of the world, but they don't have to. Through a personal account, I reveal the vulnerability of a team member brought low by a single error and the importance of embracing those errors as invaluable lessons. Our conversation with Andy Mullings further enriches this narrative, as we discuss fostering a nurturing work atmosphere through tools like the Clifton Strengths assessment and the profound effect it can have on a team's spirit and success.

As we close our heartfelt discussion, we celebrate the power of routine, physical activity, and social interaction in maintaining mental equilibrium. From Brazilian Jiu-Jitsu to the simple discipline of daily walks, Andy and I explore strategies that help keep overthinking at bay and balance in our hectic lives. We don't stop there – we delve into the role of workflow automation in easing workplace stress and conclude with the undeniable truth that a supportive culture is vital not just for individual well-being, but for the overall health of an organization. Join us for this eye-opening episode that promises to enlighten and encourage.


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Could the acquisition of HubSpot by Alphabet spell a revolution or a step back for marketing automation? Join Naomi Liu, Mike Rizzo, and myself, Michael Hartmann, as we tackle this burning question. We dissect the ripple effects of such a corporate shake-up, drawing from historical tech giant acquisitions and project what it could mean for the innovative landscape of marketing tools. We don't just stop there; we also weigh in on the shifting tide towards bespoke marketing stacks, questioning whether the allure of customization outweighs the convenience of an all-in-one platform.

Strap in as we venture into the high-stakes realm of artificial intelligence and machine learning, and their profound impact on the tech world. Amidst discussions of composability and the democratization of development, we're bringing you firsthand insights into the complexities of creating custom solutions within large corporations. We consider the potential risks and rewards, from grappling with maintenance to protecting intellectual property, and ponder the scenarios that might compel a company to radically rethink its technological backbone.

Wrapping things up, we shift gears to the grassroots level, sharing a fascinating chat with a startup founder who crafted a nimble, homegrown tech solution during the lockdown era. We invite our hands-on listeners to share their tales of tech tinkering and celebrate the art of simplicity in technology. Your feedback is the heartbeat of our conversation, and we eagerly anticipate the diverse viewpoints and experiences you'll bring to the table. Tune in for an episode that's set to challenge and refine your approach to technology in marketing and sales.
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Ever wondered what ties the vibrant threads of a marketing campaign together? On our latest OpsCast episode, we're thrilled to have Jo Gruszka, the marketing operations wizard behind mo jogruszka, unravel this mystery with us. With a tapestry of experience that spans merchandising to overseeing operational programs, Joe stitches together an enlightening narrative on why project management is the quilt that comforts creative and operational teams, allowing them to shine. Her journey from industry expert to founder of a consulting firm that blends efficiency with a dash of magic reveals how vital project management is to the fabric of any marketing endeavor.

Picture this: a world where marketing maestros are bogged down by the weight of administrative tasks, their creative symphony reduced to a cacophony. That's the chaotic scene we examine with Jo's expertise, highlighting how a dedicated project manager can orchestrate harmony within the ranks. We recount tales of transformation, including a maternity leave cover that underscored the power of a finely tuned onboarding process. Our conversational loom weaves through topics like the debate over external project managers and the paramount role of a conductor who keeps the marketing ensemble in tempo to hit every note of success.

In a crescendo of shared wisdom, Jo conducts us through the must-have qualities for a maestro of project management. From the strategic placement in cross-departmental gatherings to wielding tools like Jira with finesse, we uncover the art of ensuring marketing and IT projects perform a seamless ballet. But it's not just about the baton they wield; it's the music they hear—relationship-building, proactive listening, and an intricate knowledge of the marketing rhythms—that marks an exceptional project manager. Join us for this harmonious exploration that's sure to resonate with anyone orchestrating their own marketing symphony.
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Ever wondered what it takes to leave the 9-to-5 grind and shape your destiny in the world of freelance marketing ops? That's exactly what we're unpacking with the dynamic duo behind EMMIE Collective, Lauren Aquilino and Sydney Mulligan. We don't just scratch the surface; we get down to the nitty-gritty of establishing a freelancing business, taking you through the unexpected hurdles and sharing the unspoken benefits of being the architect of your own career. From the essential cushion of financial security to the indispensable skill of nurturing client rapport, this episode is your freelancing field guide, stuffed with actionable advice for both budding and seasoned freelancers alike.

As we chat with Lauren and Sydney, we unravel the layers of their freelancing blueprint and how EMMIE Collective emerged as a beacon for marketing ops consultants. Discover how they tackled the common freelancer challenges, like isolation and the maelstrom of non-billable tasks, by banding together. This episode is about the power of collaboration and community in a field that can sometimes feel like a solo voyage. Join us for an honest conversation that reveals how strategic planning, and a blend of technical and soft skills, can harmonize your professional and personal aspirations.

To cap off our insightful session, we take a deep dive into the evolution of community knowledge-sharing and the art of personal branding in the freelancing sphere. Get a peek at the current freelance market dynamics and learn why consultants are now seen as a crucial service line item. Plus, discover why platforms like LinkedIn and Slack can be your greatest allies in showcasing your expertise. Whether you're contemplating a freelance leap or seeking to elevate your game, this episode is brimming with wisdom from those who've charted the course and now invite you to join the voyage.
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Prepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-market strategies that no longer just capture demand, but cultivate meaningful relationships. Get ready to find out how to infuse a human touch in your business interactions that will not just resonate but also generate revenue.

Throughout the conversation, we unwrap the art of storytelling in B2B marketing and how it can do more than just sell a product—it can build trust. Mark and I explore the potent combination of storytelling, relationships, and partnerships. These are the indispensable pillars that support a strong marketing structure, aligning perfectly with the evolved consumer behavior of today. Learn how to narrate the emotional value behind your product, focusing on the outcomes rather than just the features.

Finally, we venture into the collaborative landscape where integrated partner-led growth strategies come into play. From leveraging ComStore's GoToNetwork for smarter partnerships to adapting marketing strategies in accordance with macro market conditions, we cover it all. We also discuss the emergence of people-led growth tactics and how these can be powered by AI, while never forgetting the irreplaceable human element. Tune in, and be inspired by a blend of innovative ideas that could be the missing piece in your marketing puzzle.
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Discover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies. We're unpacking the essentials of human-centric marketing and the power of trust in building long-lasting customer relationships. Forget about the days of impersonal, sales-driven tactics—today's marketing is all about creating genuine connections that value people over simple transactions.

Dive into a conversation that merges the wisdom of experience with innovative marketing tactics, revealing the secrets behind successful go-to-network strategies. Mac and I share anecdotes and strategies that highlight the importance of creating a culture where marketing and sales teams foster deep connections with their customers. We explore the art of trust-building and the impact of salespeople who invest time in educating and supporting their clients, proving that the best tools are useless without the right mindset and skills to wield them effectively.

Wrap up your understanding of MarketingOps with our discussion on the need for new technologies to manage complex networks and the shift towards customer-centric engagement. We dissect the challenges of predicting revenue in an ever-changing economic landscape and probe into how varying generations of sales leaders are adapting to these changes. Our conversation will leave you pondering the roles of AI, automation, and the value of authentic relationships in the quest for marketing success. Join us for this episode, brimming with insights and strategies to navigate the evolving tides of marketing operations.

Ted Talk by Shawn Anchor mentioned during the episode linked here
Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals
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