23 episodes

Welcome to Transforming Insight, the podcast for anyone who has the ambition to transform their Insight team and create an Insight-driven organisation. Your host is James Wycherley, chief executive of the Insight Management Academy, and the author of Transforming Insight: the 42 secrets of successful corporate Insight teams.

In the Transforming Insight podcast, we not only explore all 42 secrets outlined in the Transforming Insight book, but we also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So hit subscribe!

Transforming Insight Podcast James Wycherley

    • Business

Welcome to Transforming Insight, the podcast for anyone who has the ambition to transform their Insight team and create an Insight-driven organisation. Your host is James Wycherley, chief executive of the Insight Management Academy, and the author of Transforming Insight: the 42 secrets of successful corporate Insight teams.

In the Transforming Insight podcast, we not only explore all 42 secrets outlined in the Transforming Insight book, but we also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So hit subscribe!

    Episode 21: Driving change through communication

    Episode 21: Driving change through communication

    In this 15-minute episode, the first of season 3, James looks at how successful Insight teams can drive change through communication.

    In season 2, we looked at how Insight people can influence the senior managers who make key decisions. That’s usually the best way to achieve the most impact.

    But if your company aspires to be truly customer-centric, then it follows that there will be far more employees who need to understand fundamental aspects of customer relationships, behaviour, and its drivers than you could possibly talk to.
    Insight teams cannot be present in every discussion that affects corporate decisions.

    But insights and insight – the actionable knowledge that we develop - can be present, if an Insight team has a clear focus on disseminating its understanding.

    • 15 min
    Episode 22: Transforming Insight at Sainsbury's

    Episode 22: Transforming Insight at Sainsbury's

    Episode 22 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Liz Boffey, Director of Insight at Sainsbury’s.

    Liz talks about how she now sees herself as an end–to–end Insight leader, having experienced all different aspects of Insight throughout her career. Her roles span from market research, category management, consumer insight, shopper insight, agency-side and leadership roles.

    • 30 min
    Episode 11: Sowing the seeds

    Episode 11: Sowing the seeds

    In the last episode of season 1, episode 10, we introduced the concept of Insight farming and drew a comparison between Insight farming and Insight hunting.
    Insight hunting represents the natural tendency of most Insight teams to spend nearly all their time on new primary research or analysis – hunting for new discoveries.
    Insight farming represents an evolution for Insight teams, shifting the focus to knowledge development, the knowledge that is often drawn from many different sources and many pieces of research and analysis that have been completed in the past.
    In the next few episodes of our podcast, we’ll examine 3 essential steps in the Insight farming process.

    • 15 min
    Episode 12: Cultivating Knowledge

    Episode 12: Cultivating Knowledge

    As we plough through past projects, we may find an immediate payback - golden nuggets that are of great interest to senior decision-makers.

    But if we want to produce a crop that we can harvest year after year, in other words a knowledge base that underpins all our future research and supports multiple business decisions, then we need to cultivate our insight. This requires more time and effort.

    Don’t worry if that sounds complicated! We’ll describe a way of tackling it in very basic terms with 3 simple steps.

    • 15 min
    Episode 13: Developing Knowledge Systems

    Episode 13: Developing Knowledge Systems

    In this episode, James talks about the way that successful Insight teams approach knowledge systems.

    Over the last 18 years the IMA has talked to hundreds of Insight leaders and discussed the knowledge systems they wish they had, would love to afford, were developing, embedding… or replacing.

    And the aspect of these conversations that always stands out is that it’s not really about the systems themselves, brilliant though some of them now are. It’s about identifying what role you need systems to play if you are going to make Insight make a difference in your organisation.

    • 15 min
    Episode 14: Transforming Insight at Carnival

    Episode 14: Transforming Insight at Carnival

    Episode 14 of the IMA's Transforming Insight podcast is now available. In this extended episode James talks to Jan Worsley, Insights Director at Carnival UK.

    Jan worked in IT before moving to the TNS World Panel and becoming Innocent Drinks’ first Insight manager. He then moved back to the agency side, before leading Insight at Carnival UK, part of the world’s biggest cruise company.

    • 30 min

Top Podcasts In Business

Steven Bartlett
Global
Jim Power & Chris Johns
Inside Business with Ciaran Hancock
Financial Times
BBC Radio 4