What is Social Purpose‪?‬ Social Purpose Exchange

How is it that a giant drug store chain improves the bottom line by dropping a money-making product? When they understand their Social Purpose and do the right thing. In the opening episode of the Social Purpose Exchange, we get the explanation from Martin Reeves, who is the chairman of BCG Henderson Institute,  the strategy think tank for the Boston Consulting Group.
The views and opinions expressed in The Social Purpose Exchange interviews are those of the participants and do not necessarily reflect the position of Goodman Sustainability Group Inc., its affiliates or employees. Goodman Sustainability Group Inc.

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