4 episodes

WHERE THE NEEDLE LANDS is a monthly podcast series, released on last Friday of every month. A co-hosted show by Geraldine Magnier and Mahima Badsra, where we speak with powerful and worthy thought leaders- Covering how analytics and AI are impacting and influencing for better or for worse our individual experiences, businesses, societies, economies and nations.

Where the Needle Lands Geraldine Magnier & Mahima Badsra

    • Tech News
    • 5.0, 13 Ratings

WHERE THE NEEDLE LANDS is a monthly podcast series, released on last Friday of every month. A co-hosted show by Geraldine Magnier and Mahima Badsra, where we speak with powerful and worthy thought leaders- Covering how analytics and AI are impacting and influencing for better or for worse our individual experiences, businesses, societies, economies and nations.

    How customer 'centric' is data driven customer care really? Interview with Aidan Connolly and Fin Murphy Idiro Analytics

    How customer 'centric' is data driven customer care really? Interview with Aidan Connolly and Fin Murphy Idiro Analytics

    Geraldine and Mahima talk with Aidan Connolly founder and CEO of Idiro Analytics and Fin Murphy founder and CEO of TheStartup.com about advanced analytics in customer experience, the analysis of the customer journey and who is really driving this journey, brands or consumers? Aidan developed 'Intervention Vault' for Vodafone 20 years ago, enabling customer service agents to retain or prevent churn with 'Next Best Activity' (NBA), a platform for the ultimate positive CRM system. Aidan went on to start up Idiro Analytics, now a multiple award winning advanced analytics company nationally and internationally, in business over 15 years. As an example of innovative CX processes, since Covid-19 lockdown, Idiro's team has been busy assisting their B2B customers to run 'Predictive NPS' (Net promoter score), as contact with end user customers has changed utterly. We ask some hard questions to reveal general brands motivation behind 'Customer Analytics' . Aidan talks about the potential damage of so called 'data filtering' being data discrimination in truth for some cases. The need for ethical processes and how Idiro Analytics also help their customers to use analytics ethically. Finally, how people generally don't understand the consequence of data yet, and how people haven't put a value on their data, evident when they give it away for free!!! 



    Hosts: Geraldine Magnier & Mahima Badsra  

    iTunes: https://lnkd.in/eme6kyY 

    Twitter: @needlelands 

    Blog: mahimabadsra.com 

    Email us at podcast@idiro.com

    • 48 min
    'Where is AI leading people? - AI's role in shaping our ethics, brain, behaviours, gig economy and wellbeing'- with Dr. Joan Cahill

    'Where is AI leading people? - AI's role in shaping our ethics, brain, behaviours, gig economy and wellbeing'- with Dr. Joan Cahill

    Geraldine and Mahima talk with Dr. Joan Cahill, Research Fellow at the Centre for Innovative Human Systems (CIHS), Trinity College Dublin. Joan has worked on many high-profile academic and industry collaborated projects, and received the Societal Impact Award 2019. Joan understands the impact of Human and Machine Interaction (HMI); How the services in our hospitals may hit the mark for better operational efficiency but what about the client/patient experience?; The gig economy, whose gig is it really?; Tackling bias in AI and humans!; We explore the shifts in our attitudes as a result of AI interaction but need to acknowledge the changing shape to our brains, as a result of incorporating and normalising constant engagement with machine interactions in our daily lives today.

    Hosts:

    Geraldine Magnier (ger.magnier@idiro.com): Co-Founder & Director of Idiro Analytics/ Serving on the National Council of the SFA (Small Firms Association)/ Serving on the Policy Council of the Dublin City Chamber/ Board member of Technology Ireland (IBEC)

    Mahima Badsra (mahima.badsra@idiro.com): An economist by education and a technology enthusiast – having lived all over the world, Mahima finally decided to buy furniture and settle down in Dublin. She is currently serving on the Council of Technology Ireland, IBEC

    iTunes: https://lnkd.in/eme6kyY

    Twitter: @needlelands

    Blog: mahimabadsra.com

    Learn more about your ad choices. Email us at podcast@idiro.com

    • 55 min
    'The future of technology in Ireland' with Padraic White

    'The future of technology in Ireland' with Padraic White

    Geraldine and Mahima talk with Padraic White Entrepreneur and former CEO of IDA Ireland, about how Ireland got ahead of the curve with FDI (Foreign Direct Investment) as some of today's leading Irish-based multinationals such as Intel Corporation, Microsoft, IBM and the launch of the IFSC were IDA victories for Ireland by using and analysing data nearly four decades ago, leading us to where we are now with the strong reputation of Ireland being the 'Silicon valley' of Europe.

    Update: We are delighted to share that our podcast reached number 1 in the Irish Apple Podcast Charts on it's first week of release. Thank you all for your support and we look forward to our next episode.

    Hosts:

    Geraldine Magnier (ger.magnier@idiro.com): Co-Founder & Director of Idiro Analytics/ Serving on the National Council of the SFA (Small Firms Association)/ Serving on Policy Council of the Dublin Chamber/ Board member of Technology Ireland (IBEC)

    Mahima Badsra (mahima.badsra@idiro.com): An economist by education and a technology enthusiast – having lived all over the world, Mahima finally decided to buy furniture and settle down in Dublin. She is currently serving on the Council of Technology Ireland, IBEC

    iTunes: https://lnkd.in/eme6kyY

    Twitter: @needlelands

    Blog: mahimabadsra.com

    Learn more about your ad choices. Email us at podcast@idiro.com

    • 41 min
    Trailer: WHERE THE NEEDLE LANDS

    Trailer: WHERE THE NEEDLE LANDS

    WHERE THE NEEDLE LANDS A co-hosted show by Geraldine Magnier and Mahima Badsra, where we speak with powerful and worthy thought leaders. 

    Covering how analytics and AI are impacting and influencing for better or for worse our individual experiences, businesses, societies, economies and nations.

    - a monthly podcast series, released on the last Friday of each month.

    Hosts:

    Geraldine Magnier (ger.magnier@idiro.com): Co-Founder & Director of Idiro Analytics/ Serving on the National Council of the SFA (Small Firms Association)/ Serving on the Policy Council of the Dublin City Chamber/ Board member of Technology Ireland (IBEC)

    Mahima Badsra (mahima.badsra@idiro.com): An economist by education and a technology enthusiast – having lived all over the world, Mahima finally decided to buy furniture and settle down in Dublin. She is currently serving on the Council of Technology Ireland, IBEC

    iTunes: https://lnkd.in/eme6kyY

    Twitter: @needlelands

    Blog: mahimabadsra.com

    Learn more about your ad choices. Email us at podcast@idiro.com

    • 1 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

EconAware ,

Padraic White

Well done guys – thank you for this. Padraic White – a highly influential former CEO of the IDA and a man perfectly positioned to provide a comprehensive overview of where we’ve come from as a national economy, and where we’re going. A concise yet comprehensive account of the evolution of the key contribution of FDI to the enormous expansion of the Irish economy, especially since the 1970s. Along the way, he provides detailed and illuminating insights into the internal operations of the IDA, the agency which has set the gold standard which others throughout the world are now following. Still very active and with his finger on the pulse, he also points the way to where Ireland needs to go in this critical period, especially in the area of AI. Highly informative, and well worth listening to. Having experienced a significant amount of frustration, during 25 years of lecturing on the Irish economy, at the lack of public knowledge, both on the key role of FDI and the extraordinary work of the IDA, I hope your podcast finds a wide audience.

Dina MEDHAT ,

Storytelling: Fascinating way of showing the impact of Analytics and AI

Big Thank You for all the efforts, the ideas and the knowledge sharing you brought to the Podcasts. I like the fact that your guests have different backgrounds and you tackled the interviews with different perspectives; while focusing on delivering the same key message: the impact of Analytics and AI.

1-For the interview with Padraic White: I have to acknowledge that I have learned a lot about the history of Technology and AI in Ireland and the expected future. I was glad that he has mentioned Microsoft as an example of the organizations that are investing a lot in the AI field. Being not Irish, I didn’t know much about the phases that Dublin went through to become a Technological Hub. Also, how Padraic White is expecting that AI will be the main focus in the new five years Strategy for Ireland!
2-For the interview with Dr. Joan Cahill: You took a different approach! You have added at the beginning of the interview a short story about yourselves that has added a nice personal flavour to the Podcast. I really like this story piece because it sticks easily to the people ‘minds. In general, during Podcasts, the interviewers focus on their guests. But I believe that when the audience know more about the interviewers themselves as well, their personalities and their stories, that would help us to know more about you and would encourage us to follow whenever you publish a new Podcast. Also, the summary part at the end (the take away), it is so good to focus as there was a lot of valuable information shared during the Podcast.

Wish you all the best in this journey and mission!

Gocallagh ,

Refreshing Leadership Centric Conversation

I really enjoyed these podcasts. The conversation is informal and probing. The informal introduction is a great “ease in” and the summary at the end serves to underscore the key points. Normally I would see AI as a pure tech play but including topics such as leadership, diversity, business analytics makes for an interesting listen.

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