6 episodes

AdTechTalks is a podcast and video-cast series by Perion Network featuring conversations between AdTech experts. As we like to say our content is "by AdTech-ees, for AdTech-ees."

Make sure to visit our youtube channel (youtube.com/@perion-network) to watch the series, for our more visual fans.

AdTechTalks by Perion Perion Network

    • Technology
    • 5.0 • 1 Rating

AdTechTalks is a podcast and video-cast series by Perion Network featuring conversations between AdTech experts. As we like to say our content is "by AdTech-ees, for AdTech-ees."

Make sure to visit our youtube channel (youtube.com/@perion-network) to watch the series, for our more visual fans.

    Uplifting Multicultural, Women, and LGBTQIA+ Publishers in the AdTech Space

    Uplifting Multicultural, Women, and LGBTQIA+ Publishers in the AdTech Space

    Historically, diverse-owned media has received only ~2% or less of total ad spend. In 2020, Perion joined in with those creating solutions to promote inclusive ad spending among media owners who are often marginalized — and we’re committed to the mission. 

    In this episode, we’re sitting down with the duo that heads up the Uplift Collective, Perion’s premium portfolio of publishers that are multicultural, women, & LGBTQIA+ owned. We cover what our organization is doing to be a part of the conversation, the changes we are currently making, and how we will continue to uphold our responsibility to lift up the voices of diverse communities in the adtech space.

    • 17 min
    Inherent Tensions in Digital Marketing and Advertising Today

    Inherent Tensions in Digital Marketing and Advertising Today

    Adam Hanft and Perion Social Media & Marketing Manager, Maddie Michowski, explore the nuanced tensions that exist in digital marketing and advertising today. They’re covering short-form vs. long-form content, privacy vs. carefree and share-free, wellness vs. wildness and more. 

    • 23 min
    Out of Home, Binaural Sound, and The 2023 AdTech Industry Trends

    Out of Home, Binaural Sound, and The 2023 AdTech Industry Trends

    In just 20 minutes, we’re hitting all of 2023’s hottest industry topics. We’re covering everything  from binaural sound and immersive ads to the growing demand for CTV and OOH advertising. We also touch on ChatGPT, workplace trends, SORT, and purpose-driven advertising. 

    If you’re looking for your adtech roundup, look no further than this episode of AdTechTalks –– with host Dan Aks, President of Undertone, interviewing Nicole Muscatello, Undertone’s VP of Sales. 

    Host: Dan Aks

    Expert: Nicole Muscatello 

    Video: Tom Graney

    • 21 min
    Ongoing Privacy Changes & The Lasting Impact On AdTech

    Ongoing Privacy Changes & The Lasting Impact On AdTech

    When Apple announced its major privacy changes with iOS 14.5  back in April 2021, Meta anticipated losing more than $10 billion in sales revenue. And the impacts of these changes have taken a life of their own in various channels, outlets, and spaces in AdTech.

    In this episode of AdTechTalks, Dan Mano from Perion is sitting down with Undertone’s Regional Vice President of Sales West, Joe Ward, to discuss a topic constantly at the forefront of AdTech news –– privacy.

    Host: Dan Mano

    Expert: Joe Ward

    Video: Tom Graney

    • 24 min
    A 20-Minute Retail Media Technology Deep Dive

    A 20-Minute Retail Media Technology Deep Dive

    In 2021 Amazon's total advertising revenue was $31B and in Q3'22 Amazon's advertising revenue alone was $9.5B, while YouTube's was $7B. Wow.

    In this episode of AdTechTalks, Dan Mano from Perion is sitting down with Undertone’s Managing Director of Retail and CPG Commerce, Ben Flaccus, to discuss the speedy rise of retail media technology and its high growth, high margins impact on brands today.

    Host: Dan Mano

    Expert: Ben Flaccus

    Video: Tom Graney

    • 21 min
    From Traditional Players To AdTech Frontrunners: TV Advertising Dollars Are Shifting to CTV

    From Traditional Players To AdTech Frontrunners: TV Advertising Dollars Are Shifting to CTV

    In 2022, the total expected TV spend was $88B, while $21B would be in CTV alone. TV advertising dollars are clearly shifting to CTV. We’re breaking down why.

    Dan Mano, from Perion, had the opportunity to sit down with Undertone VP, National Video/CTV Sales & Strategy, Todd Cohen, to discuss all things CTV in 2022 –– what that looked like and where the multi-billion dollar industry is headed.

    Host: Dan Mano

    Expert: Todd Cohen

    Video: Tom Graney

    Make sure to visit our youtube channel (youtube.com/@perion-network) to watch the series, for our more visual fans.

    • 20 min

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