Want to make your digital content stand out? Want to reach a bigger audience and really engage your users? Content design is the answer. Combining content strategy, UX, user research and copywriting, find out how content design can help you meet your users' needs. We chat to content and marketing experts about everything from using data to make better content decisions to improving usability and SEO with the right words for your audience. Got a content design question? Tweet @DigiContentPod and we'll answer it.
S3 Episode 4 - Work smarter and faster with these content hacks and tools from Danny Chadburn
Are you inundated with emails requesting content? Do you spend ages going through different data sources? Do you find yourself doing the same tasks again and again?
Danny shares his tips and tricks for speeding up your content delivery so you spend less time on admin and repetitive tasks. From interactive dashboards and live data alerts to automation using tools like Zapier, Danny shares how to make your content life easier.
S3 Episode 3 - Working with graphic and UX designers as a designer who writes with Scott Kubie
“You’re a member of the design team. As part of that team, advocate for words.”
Are you the only writer in a team of visual designers? Scott Kubie, author of Writing for Designers, shares some of his techniques for collaborating with designers. As well as ways to make the most of your time, he shares ideas on how to proactively demonstrate the value of content and get stakeholders on board with your content strategy.
S3 Episode 2 - Creating NHS content at speed with Olivia Sperring-Jones, Content Lead at NHSX
Need to create great content fast? Find out how Olivia Sperring-Jones, Content Lead at NHSX, rapidly created content in response to Covid-19.
Olivia demonstrates how you can turn a service around in just a few weeks while still including essentials like show-and-tell reviews and user research. She shares how her team worked so effectively remotely, including how they utilised Zoom and Miro to share user journeys.
Please note, the Emergency Volunteering Scheme mentioned in the episode is yet to go live.
S3 Episode 1 – Kicking off a digital content project with Jack Garfinkel, Senior Content Designer at Scope
Want to introduce content design to your organisation? Jack Garfinkel chats about how he did just that at Scope. From introducing crits and journey mapping, to writing user needs and user research, Jack shares how he started a major content project. He also shares some great tips and insights into how you can involve subject matter experts and other key people in the content process.
Here are some of the tools Jack mentions:
Hotjar for heatmapsTrello kanban board for prioritising work and tracking progressMiro for shared mapping and diagramsAirtable for storing data and insightsEnjoyed the episode? Like and subscribe or reach out to us on Twitter @DigiContentPod.
S2 Episode 6 – Writing for your passion project with Kezia Newson
We chat to Kezia Newson, co-founder of The Time Ladies and contributor to Doctor Who Magazine about how she balances her passion projects with her commercial writing. Juggling blogging and vloggling with her content roles for organisations like Penguin, Random House and WaterAid, Kezia has some great insight into how writing about what you love can make your commercial content even better.
Chat to us on Twitter @DigiContentPod about your writing passion projects.
S2 Episode 5 - How to use social media to understand your audience and transform your content, with Laura McNally, Head of Social at Auto Trader
Social media can be a quick, cheap and effective testing ground to discover the different content that resonates with your target audience. People don’t hold back either, so the comments and reactions can be a useful gauge of how your audience feels about a subject and the language they use.
We chat to Head of Social at Auto Trader, Laura McNally, about how social media can be an integral part of the overall user journey. She has some great tips on how to effectively use different social media platforms, including how to get ideas for what will perform well on site too.