Contractor Success: From Construction to Digital Marketing Workiz Unplugged
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- Entrepreneurship
Lewis, a serial entrepreneur and published author, shares his journey from construction to digital marketing. A pivotal moment for him was the birth of his first son, which made him realize he wanted more flexibility in his career to be present for his family. He decided to combine his love for marketing, basic business knowledge, and understanding of the trades to cater specifically to contractors. Lewis emphasizes the importance of mentors and coaches in compressing time and avoiding costly mistakes. He also highlights the need for contractors to have a strong business foundation and not rely solely on marketing for success. Lewis shares a success story of a client who initially doubted the effectiveness of SEO but eventually saw its impact on their business. He advises aspiring entrepreneurs to continuously learn, not be afraid of failure, and surround themselves with people who challenge and push them to grow.
Lewis, a serial entrepreneur and published author, shares his journey from construction to digital marketing. A pivotal moment for him was the birth of his first son, which made him realize he wanted more flexibility in his career to be present for his family. He decided to combine his love for marketing, basic business knowledge, and understanding of the trades to cater specifically to contractors. Lewis emphasizes the importance of mentors and coaches in compressing time and avoiding costly mistakes. He also highlights the need for contractors to have a strong business foundation and not rely solely on marketing for success. Lewis shares a success story of a client who initially doubted the effectiveness of SEO but eventually saw its impact on their business. He advises aspiring entrepreneurs to continuously learn, not be afraid of failure, and surround themselves with people who challenge and push them to grow.