The Marketer's Debrief Journey Further
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- Business
A 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now
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Building Brand Loyalty Through Events, Gifting and Going The Extra Mile | Stacie Henderson (TOD's)
In our second podcast episode of the new series, Billy sat down with Stacie Henderson, Chief Marketing Officer, Americas of TOD's Group, to discuss building brand loyalty through events, gifting and going the extra mile with your experiential events.
In this fascinating conversation, Stacie discusses how TOD's translates luxury and craftsmanship into its online presence, including using a platform called Powerfront for online chat and video demonstrations.
They explore the value of high-profile events for brand advocacy and content creation, and the importance of a carefully curated guest list and delivering a clear message.
It doesn't always go right, though. Stacie shares some event horror stories and breaks down her do's and don'ts of delivering a high-profile event that makes a difference!
This episode was shot in New York City, fresh off the back of a Journey Further F**k the Formula event, where we discussed the future of marketing and how to build an online presence that stands out from the crowd.
Learn more here: https://www.journeyfurtherevents.com/f-the-formula-us/
This event shall be returning! Keep an eye out on the socials for more.
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About TOD's:
Tod's S.p.A. is an Italian luxury fashion house specialized in footwear, apparel, and related accessories headquartered in Marche, Italy. The company is an influencer in the Sprezzatura fashion movement.
Visit tods.com/us-en/home/
Follow Stacie on LinkedIn: https://www.linkedin.com/in/staciehenderson/
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About The Marketer's Debrief Podcast:
A 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.
Listen & subscribe now:
Apple - https://apple.co/36iLQk2
Spotify - https://spoti.fi/2PacXIt
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About Journey Further:
Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City.
Find out more: https://www.journeyfurther.com/
00:00 - Introduction
01:21 - Brand Storytelling and Driving Brand Advocacy
03:15 - Using Powerfront for Online Chat and Video Demonstrations
05:06 - Treating E-commerce Clients like Retail Clients
07:13 - The Value of Experiential Events and Content Creation
09:06 - Curating the Guest List and Delivering a Clear Message
10:27 - Local Events for Relationship Building
13:25 - Tips for Successful Events and Event Horror Stories -
The Secrets to Marketing a Global Sustainable Brand | Lee Price (Allbirds)
In our first episode of the new series, Billy interviews Lee Price, Global Communications Director of sustainable sneaker company, Allbirds, to uncover the secrets to marketing a global sustainable brand.
In this fascinating 20-minute conversation, they discuss:
The challenges of marketing a sustainability message The power of relatability and humour The Say-Can-Do gap between consumer desire for sustainability and actual action Reaching Gen Z and Millennial audiences through LinkedIn, TikTok, influencers and more Subverting campaign norms Allowing your social media teams full creative license for maximum results If you enjoyed this episode, please subscribe to the podcast, and check out the Journey Further socials for bonus content that you won't find anywhere else!
Watch this episode on YouTube: https://youtu.be/hT6QEpVY8dQ
Follow Journey Further on LinkedIn: https://www.linkedin.com/company/17912315/
Interested in exploring our sustainable retail research campaign mentioned at 07:40? Download our free 'Sustain. Ability.' paper and discover how your brand can bridge the 'say-can-do' gap at: https://campaign.journeyfurther.com/sustainability-bridging-the-retail-say-can-do-gap
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Allbirds, Inc. is a New Zealand and American-based sustainable sneaker company that aims to make its products as eco-friendly as possible and is a certified B Corporation.
Visit allbirds.com
Follow Lee on LinkedIn: https://www.linkedin.com/in/pro-attention-seeker/
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The Marketer’s Debrief podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry, through the insight of inspiring global marketers. New episodes dropping every month.
Listen, watch & subscribe now!
Apple - https://apple.co/36iLQk2
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Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City.
Find out more: https://www.journeyfurther.com/ -
Introducing The Marketer's Debrief Podcast
This is The Marketer’s Debrief podcast from Journey Further. The quickest wrap-up meeting you’ll ever join.
Each episode, we sit down with influential marketers to explore the campaigns, innovations and strategies shaping the industry - in under 20 minutes.
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Resilience with Bernardine Evaristo
Isabelle speaks to the incredible Bernardine Evaristo, author of the Booker Prize-winning novel Girl, Woman, Other, about her recently published memoir, Manifesto.
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Join the Journey Further Book Club: http://bit.ly/2r4fBWR
Follow Isabelle on LinkedIn: https://www.linkedin.com/in/isabellewilkinson -
We'll be back soon...
A sincere thank you to everyone who has listened and subscribed to the podcast this year.
We're taking a short break, so there'll be no new episodes for the next few weeks. Don't fear though, behind-the-scenes we're lining up many more inspiring and insightful guests to answer the ultimate question: "What's the wrong you want to right?"
See you soon. -
Women Are Made To Feel Less Than with Lauren Currie OBE (UPFRONT)
Lauren Currie OBE is on a mission to help women overcome the systemic challenges they face. Through UPFRONT, she plans to change confidence for over a million women in the next 3 years. We cover a lot of ground in this episode, from measuring success to understanding imposter syndrome, as well as touching on how we should process the infamous Basecamp memo.
Learn more about UPFRONT and their next bond: https://www.weareupfront.com/
Follow Lauren on social:
https://www.instagram.com/_laurencurrie_/
https://twitter.com/_laurencurrie_
Follow Nathan on LinkedIn: https://www.linkedin.com/in/nathanbrush/
Join the Journey Further Book Club: http://bit.ly/2r4fBWR