JustBrandIt Podcast Series JustBrandIt

In this episode we discussed the importance of branding as well as marketing and how it helps boost sales. We also discussed the importance of paid media, owned media and earned media as mediums of getting visibility for your brand.

Ernest Hemingway in his “Theory of omission” states that what’s below the water is not evident, but should shine through implicitly. Because just like an iceberg, what lies below the water is a whole lot bigger than the sum of what is above.

The tip of the iceberg is your brand name and brand mark. They are the most simple and visual expressions of the brand.

Evolution of a business is very important. A customer centric business will always grow.