Real Life Superpowers Real Life Superpowers

In this episode we speak with Jason Feifer, the Editor-in-Chief of Entrepreneur magazine, host of two popular podcasts, and the author of "Build for Tomorrow: How to Thrive in Today's Challenging World of Work".

With over a decade of experience in the media industry, Jason has become a thought leader in entrepreneurship, innovation, and leadership.

He’s interviewed countless successful entrepreneurs and innovators, gaining invaluable insights into the mindsets and strategies that have enabled them to achieve their goals.

We discuss:
• The path to mastery, and what it has to do with “gripping the wheel”
• Using what Jason calls “the ZigZag payoff” to break the glass ceiling many of us create by limiting ourselves to a specific skill set. In a nutshell, it’s about tapping into the core interest that drove you to develop the skills that enable you to do what you’re currently doing (and are maybe feeling trapped in)
• The power in asking yourself “What do I have? What do I need? What's available?”
• Evaluating the cost of action vs. the cost of inaction
• Framing new things we do as experiments rather than long-term commitments
• What people afraid to lose their job/venture in an era of generative AI can do
• And much more!
Whether you're an aspiring entrepreneur, a seasoned professional, or simply interested in becoming the best version of yourself - this is an episode you won't want to miss.

Useful resources:

• Jason’s newsletter https://jasons-newsletter-e2c0e6.beehiiv.com/subscribe
• His book Build for Tomorrow: How to Thrive in Today's Challenging World of Work http://jasonfeifer.com/book
• His podcasts Help Wanted https://link.chtbl.com/LsYdERXQ
• and Build for Tomorrow https://www.jasonfeifer.com/build-for-tomorrow/

Welcome to another episode of the Real Life Superpowers podcast.

Today, we have a guest who is a true pioneer in the world of AI and intelligence platforms. He’s currently the CEO of Aiola, a company on a mission to connect the promise of AI to the masses.

With his extensive experience in commercial strategy and execution, our guest has driven over $1 billion in impact, for some of the world's leading Fortune 500 companies, across more than 20 industries.

He’s held key positions at cybersecurity and digital marketing companies that have been involved in several notable acquisitions by giants such as Microsoft and Facebook.

We discuss:

• The moment in Amir’s life, after which everything was different, and he realized how fragile life is, and decided to make the most of his short time on earth.
• The danger of becoming too comfortable.
• The power of partnerships.
• Predicting vs. reacting - what dots are you failing to connect?
• The impact and potential of storytelling in business and in everyday life.
• The threat that AI poses, if not handled ethically and responsibly.
• ..and much more!

Enjoy your listen!

In this episode we speak with Nir Eyal, an expert in behavioral design and author of the bestselling books: “Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life".

He’s known as the habits guy, the one who can help understand how to get app users to come back again and again.

Bloomberg business week named him “The Prophet of Habit-Forming Technology”.

He’s a former lecturer at the Stanford Graduate School of Business.

He’s also founded and sold two tech companies, and he actively invests in habit-forming products such as Eventbrite, Kahoot, Canva, Product Hunt, and more.

In this interview, we explore Nir's insights on how to design products that create user habits, the ethical considerations of persuasive design, and his strategies for overcoming distraction and staying focused in today's always-connected world.

We discuss:

• The difference between persuasive technology and cohesive technology
• The hypocrisy of the media
• The abuse of the concept of addiction, as an excuse to not take control of one's life
• How to take control of our attention
• Phubbing (phone snubbing)
• Where pain plays in
• The power of planning your day
• Reactive work vs reflective work
• How labeling feelings helps
• And much more!

Enjoy this deep dive into Nir’s mind and expertise!

In this episode, we speak with Ifty Kerzner.

He׳s first and foremost a creator. He was a fairly known singer, and composer in Israel, with several successful hits, a tv host, and a journalist.

But he wasn’t satisfied.

So he realigned his goals and pivoted.

He co-founded Kissterra - a startup that helps insurance companies increase profitability through artificial intelligence. They’ve raised a $76M Series A, and had refused an offer to sell for $40M (but we don’t go into that in our conversation).

His energy can be felt from the get go.

He’s sensitive and super passionate, speaking openly about pain and failure, not trying to paint a perfect picture of life.

Which is admirable.

Listening to him made us wonder how much charisma and the ability to hold a strong stage presence, can be an advantage in entrepreneurship.

We discuss:
- The difference between competence and arrogance
- The effect of parenthood on his self-confidence
- How pain fuels his life
- The power of strong partnerships
- Going to therapy with your business partner
- Intuition and emotion
- And much more

Enjoy your listen

As we enter the next frontier in artificial intelligence, with generative AI leading the way, this conversation can be super relevant for entrepreneurs who are trying to navigate this new landscape and figure out what skills it makes the most sense to hone in order to stand out.

The conversation is with Tomer Dean. He’s the co-Founder, and CEO of Audiolabs - a startup that builds AI technology to convert podcasts into short-form video clips.

He’s a tech entrepreneur, listed on the prestigious Forbes 30 under 30, full-stack developer, guest writer at TechCrunch, host of 2 podcasts, the list goes on.

Growing up in Silicon Valley, he started his digital career at the age of 15. He taught himself how to code his first website, which he later sold at 16 for $10,000.

He hasn’t stopped coding and building since.

During the years, he’s built many side-projects and companies in SaaS, media, consumer, and e-commerce.

Some were bootstrapped, some VC-backed, and some sold.

We discuss:

• The momentum of generative AI as a perfect time to enter the market with a valuable product
• Tomer’s rather aggressive approach to validating products (“we prefer to sell and then build”)
• His experience-based, practical methodology for identifying and screening potentially successful ventures
• The five elements investors are looking for when you pitch them
• How to navigate pitches to investors in order to make sure you’re getting honest feedback (and improving your chances of moving forward with them)
• Pro tips for cold emailing
• …And much more!

Enjoy your listen and if you do - don’t forget to rank the podcast on your native podcast app!

We’re excited to collaborate with the Israeli website CTech by Calcalist, owned by Calcalist כלכליסט – Israel’s leading business newspaper. CTech is the gateway of Israeli high-tech to the tech world and vice versa.

If you’re not already a regular reader, we strongly recommend you check it out and stay up to date on all high-impact stories from the Israeli tech scene.

Zooming out, if you like listening to this podcast, make sure to subscribe so you don’t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves.

You’re also welcome to follow Ronen and Noa on Linkedin:
• Ronen Menipaz on Linkedin
• Noa Eshed on Linkedin

And if we may ask for a favor – please leave us a review on your native podcast app.

“Entrepreneurship is an instinct, it’s not about experience. It’s either you have it, or you don't. You can learn some of the traits, but I think it's something that is mostly instinctive”.

[we apologize for the quality of the sound in this episode, we’re aware it’s challenging to listen to Udi but we decided to release it despite the technical obstacle here because we think he’s worth it]

In this episode, we speak with Udi Ziv, CEO of Earnix - a startup that he’s stepped into to scale and successfully turned into a unicorn.

He’s a serial entrepreneur, selected by the Wall Street Journal as one of 100 Israeli tech leaders you need to know.

He has a lot of experience-based insights on what it takes to succeed as an entrepreneur.

We discuss:

• Balance as a theme in life
• The product vs service dilemma
• Finding a product market fit through providing services and finding commonalities
• The problematic trend of overlooking profitability in the pursuit of growth
• The shift from startup to enterprise
• And much more

Enjoy your listen!

We’re excited to collaborate with the Israeli website CTech by Calcalist, owned by Calcalist כלכליסט - Israel's leading business newspaper. CTech is the gateway of the Israeli high-tech to the tech world and vice versa.

If you’re not already a regular reader, we strongly recommend you check it out and stay up to date on all high-impact stories from the Israeli tech scene.

Image credit: Eli Dasa


Zooming out, if you like listening to this podcast, make sure to subscribe so you don’t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves.

You’re also welcome to follow Ronen and Noa on Linkedin
• Ronen Menipaz on Linkedin
• Noa Eshed on Linkedin

And if we may ask for a favor - please leave us a review on your native podcast app.

Some further resources:
• Real Life Superpowers podcast on Ctech
• The podcast website