SERP’s Up | People Also Ask & the content Google prefers SERP's Up SEO Podcast

How do you get your content into Google’s People Also Ask (PAA) feature on the SERP? In what way does content quality influence the PAA and Featured Snippet sections? How does Google determine what URLs should appear in the PAA box? 
The founder of AlsoAsked.com, Mark Williams-Cook, joins Wix's Mordy Oberstein and Crystal Carter to discuss the connection between quality content and Google's PAA SERP feature.  
Plus, content marketing maestro Kaleigh Moore stops by to help you understand what it really means to answer a user's question. She shares her expertise in writing quality responses to customer pain points and unravels her understanding of the customer mindset.  
Your SEO & content marketing questions are answered on this week’s episode of the SERP’s Up SEO Podcast!
Key Segments:
[00:01:53] What's On This Episode of SERP's Up?
[00:04:30] Focus Topic of the Week: Influencing the People Also Ask Box
[00:06:26] Focus Topic Guest: Mark Williams-Cook
[00:35:49] Answering User Questions: Kaleigh Moore
[00:43:26] Snappy News
[00:44:27] Follow of the Week
Hosts, Guests, & Featured People:
Crystal Carter
Mordy Oberstein
Mark Williams-Cook
Kaleigh Moore
Jack Chambers Ward
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Candour SEO Agency
Also Asked
Search with Candour Podcast
Kaleigh Moore Content Writing
News:
Add Social Media Links To Your Google Business Profiles
Google Search Generative Experience adds SGE while browsing