The Robyn Graham Show - Success without Social - Brand Marketing and Business Growth Strategies for Christian Entrepreneurs Robyn Graham - Business Growth Strategist and Coach for Christian Entrepreneurs and Small Business Owners

Creating an About page that resonates with your readers opens the door to opportunity. Likewise, a well-written service page will convert more viewers to clients. When trying to connect with your soulmate client over a webpage, it is important to consider how to write website copy that communicates who you are and how you can help serve them. Because this must be done in just a few short paragraphs on a webpage, it can feel like an impossible task. But it doesn't have to! There are some proven strategies for writing persuasive website copy and connecting with your reader.
When you think about writing persuasively, it isn't all about convincing your reader to buy your product or services. It is about effectively engaging with your readers and incorporating your personality and values so they have a better feel and understanding of who you are and how you can help. To write an effective about page, you want to bring your reader in and share who you are, why you do what you do, and who you do it for. So let's dive into how to write website copy to attract your soulmate clients and grow your business without social media. 
How to write website copy to grab your reader's attention.  This may take you back to your English class when your teachers explained how to use a good hook to get your reader's attention. Much of that information still rings true when writing copy for a webpage.
Must have components for the About Page Attention Grabbing Headline: Think back to your days in English class and what your teachers explained about grabbing your reader's attention and turn that into your headline to ensure your reader isn't going to miss what you have to share Origin Story:  The bulk of your About page lies here and this is traditionally the section that challenges people the most when they are writing up their About page. These few paragraphs can seem very daunting but, with the tried and true 4 step framework, we hope that you find the clarity you have been searching for. 3rd Person Professional Bio: This is a paragraph that you want to have easily accessible on your webpage so if you are ever requested for an interview or if you intend to be a podcast guest you have your polished piece that tells who you are and what your level of experience is. You want to be sure this bio is just enough to register on Google (300-600 words) with a photo included. 4-Step Origin Story Framework You want to make sure that you are writing this in the 1st person to build that connection with your reader.
Start with the challenges that you face. Catalyst for change What specific results did you get? Why Read the full shownotes and access all links.
Website for Jamie Caroccio
Avoid the hustle of social media - Download the free eBook 5 Crucial Strategies to Start and Grow a Sustainable Business Without Social Media. 
Learn more about the Success Without Social Academy and our service offerings. 
 

Mental health challenges affect everyone in different ways. But everyone is affected in one way or another. Either themselves, a family member, or a friend. No one is untouched by mental health challenges. Often, despite never having had anxiety, entrepreneurs and business owners experience the onset of anxiety symptoms and/or have exasperated symptoms if previously diagnosed. In addition, the loneliness of building a business alone can influence your mental health. Especially for women who are often caregivers, in addition to running businesses, we need strategies to navigate mental health and entrepreneurship. This is why knowing where your support and strength come from is so important.
There is no shame in mental health challenges. There is no shame in experiencing mental health challenges. One may feel shame because they feel different and may struggle in social settings, but mental health challenges should not be viewed differently than other physical diagnoses such as cancer, diabetes, heart disease, etc. Let's break the stigma.
Strength is available to you. One thing to be sure of, like with any physical illness, is that mental health challenges can cause you to feel exhausted and tired, maybe even burnt out, like you can't muster the energy to do anything or take one more step in the right direction. But whether you are struggling yourself or you are caring for or helping someone else who is experiencing mental health challenges, there is hope! More energy and feeling better are possible.
In Romans 8:11, Paul tells us, "And if the Spirit of him who raised Jesus from the dead is living in you, he who raised Christ from the dead will also give life to your mortal bodies because of his Spirit who lives in you."
What does this mean for us as believers? It means the Holy Spirit is in us to rejuvenate us and give us strength to fight mental health challenges of our own or to care for someone else - to be a support system.
You are refreshed, renewed, and redeemed. In other words, you are not alone, friend. Through the Holy Spirit, you gain strength; you are not weak. You are refreshed, renewed, and redeemed. His supernatural power is available because the Holy Spirit lives in you. You are powerful and can navigate life with mental health challenges with His help.
Read the full show notes and access all links. 
Download free resources to help you grow your business without social media and alleviate stress and anxiety. 
Read my book, You, Me, and Anxiety: Take Action Over Anxiety To Enjoy Being You, to learn even more strategies to navigate anxiety and mental health challenges. 

Do you have to do more to be successful? Is burnout a myth? It's time to stop the hustle culture and eliminate burnout. Does America think burnout is cool? And why? The motto of working hard and doing it alone can no longer support you. It's time to stop the hustle mentality and eliminate burnout for better mental health and more joy.
There should not be a comparison between what a stay-at-home or work-from-home mom does and the work accomplished by a woman or man in corporate America. Women's work as caregivers should be recognized as equivalent to that of men or other women in the workforce. A mis-thought is that what caregivers do is not monetized; therefore, it is not measurable. Kristen stated that we need to unlearn many patterns we've been acculturated into as a society, including devaluing caregivers' work. This is one action to start to eliminate burnout.
The origin of burnout and why we focus on hard work the way we do. To eliminate burnout, we must understand where the hustle culture originated. Erin explained that the Puritans were the first white settlers to stay in the United States. They held three beliefs: First, you were a good person if you were a hard worker. Second, you were only a good person if you worked hard and did it alone. You could only ask for help with quilting and raising a barn. Third, rest was for when you were dead.
Hard work has become a moral judgment.
Jesus did not call us to a culture of burnout or to work hard; he called us to love and abundance. Kristen emphasized that Jesus called us to a life of love and abundance in the New Testament. How can we live in love and abundance if all we do is work hard? God did not design us to work to exhaustion; the early church fathers did not believe this. God rested on the seventh day. Likewise, Jesus took naps, rested, and went to parties. Rest on the Sabbath refers to a cessation in creation to remember who you are. Giving our minds and bodies rest. Rest is mandatory to your existence. Through rest, you will experience more love and abundance.
With all of that said, it's safe to stay; Jesus wants us to eliminate burnout by changing our mindsets around the need to work hard. Instead, we can focus on working smarter, accepting help, and adopting healthier practices in our business and personal lives.
Stop trying to do it all alone; it will result in burnout. The solution to Burnout Read the full show notes and access all links. 
Website for Kristen Donnelly and Erin Hinson.


The Culture of Burnout: Why Your Exhaustion Is Not Your Fault
Avoid the hustle of social media - Download the free eBook 5 Crucial Strategies to Start and Grow a Sustainable Business Without Social Media. 
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What is your source when making decisions? There's one source that's much more powerful than any other. May is Mental Health Awareness Month. If you have been listening to the show for a while, you know that I am very passionate about mental health. And one thing I've learned over the years is that God is the source of peace and hope when navigating anxiety. 
I've had anxiety my entire life, and so have several members of my family. It's hard to overcome completely, but it is something that you learn to navigate. God has been my source of peace over the years. 
Does anxiety go away? I'm not convinced that anxiety ever completely goes away. However, you can learn to live with purpose, meaning, joy, and peace despite fear and anxiety.
This is why I think increasing awareness of mental health is so important. Doing so will also help people experience more peace because they know they are not alone.
Navigating anxiety takes hard work; it is not one-and-done, and it is not popping a pill, and you are better. Navigating a mental journey requires daily work to transform your mind. Your mental health healing journey takes time, effort, energy, and focus. 
Through prayer and scripture, God is the source of peace and hope when navigating anxiety. Colossians 3:2-3 reads, "Set your mind on the things above, not on the things that are on earth, for you have died and your life is hidden with Christ in God."
The phrase "you have died" means that we have given up our desires to be like the earth and the people on the earth. We now look to God as our strength, wisdom, and knowledge source. And to Jesus and the Holy Spirit, who are in us as believers. Through them, we will find peace, navigate anxiety, and learn to transform our minds.
Our minds are part of our souls, including our emotions, thoughts, and conscience. God created them so intricately that, as Romans 12:2 reminds us, we can change the neuro pathways by transforming our minds.
Look up; look beyond the earth because God is the source of peace and hope when navigating anxiety. Read the full show notes and access all links.  Spring Into Clarity And Refresh Your Personal Brand Workshop
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As entrepreneurs, service providers, and coaches, you need online visibility. One way to increase your visibility is to improve your LinkedIn profile. Follow the advice below to enhance your profile and elevate your online visibility as the go-to in your area of expertise.
How should you approach writing your LinkedIn profile? First, pause. Ask yourself why you are on LinkedIn. What are you hoping to accomplish on LinkedIn? Do you want to attract clients? Is your goal to increase your visibility? Or, maybe you are looking for a new position or job.
Then, think about who do you want to find you on LinkedIn. What is important to them? What are their pain points? In addition, what does success mean to them, and can you help them achieve it?
The next step is identifying the keywords your soulmate clients are typing into LinkedIn. Then, you can begin using the keywords in your narrative.
Now, you better understand what to write and what your narrative should say.
To Improve your LinkedIn Profile, include a professional profile photo. People will scroll by your profile if you do not have a good profile photo. A poor-quality photo will diminish trust because it doesn't show professionalism. It is about exuding confidence. It matters that you look professional, and your eyes need to be showing because that is how people will connect with you.
LinkedIn profiles often appear in Google searches. They are less of a social media platform and more of an opportunity to be found.
 LinkedIn profile assets The top feeds into the search results. Your bio should include key phrases and credibility markers, not only your title. Don't come across as though you don't care.
Your background image should reflect your brand. Donna shared the example of the executive who used a cycling photo to show his personal side, which helped people connect with him. With the advent of AI, we must emphasize our personality and interests to build emotional connections.
 
Read the full show notes and access all links. 
Website for Donna Serdula 
LinkedIn Profile Optimization for Dummies Book

What part does doubt play in your business? If you aren't growing, it is likely influencing your outcomes. It's time to overcome doubt! The easiest way to overcome doubt is to read scripture and see the many examples that God gave us to prove He is trustworthy.
I recently studied the gospel of Luke in a Bible study with Priscilla Shire. She has an eloquent way of explaining scripture and helping me see where my thoughts or attitude are lacking. When studying Luke chapter 5, we focused on Simon. Doubt is what Simon must have been feeling. He had been fishing all night and had had nothing to show for his efforts—no fish. We know he was ready to pack everything up and go home because his boat was near the shore, and he was cleaning his nets. Jesus sat in Simon's boat while he taught the crowd of people who had come to see Him. After He finished teaching, He told Simon to take the boat to the deep water and lower his nets.
But here's what Simon responded in verse 5, "Master, we’ve worked hard all night and haven’t caught anything. But because you say so, I will let down the nets.” To respond like this, Simon had to trust God to overcome doubt.
He had been out fishing all night with no catch. Jesus was now telling him (after he cleaned the heavy nets) to get back in the boat and cast his nets in deep water. I'm pretty sure Peter was overwhelmed and in complete doubt as to why Jesus would tell him to go to deep water and cast his nets, especially after not catching anything in the more shallow water where they were accustomed to fishing.
And not only did Jesus want Simon to trust him about putting out his nets, but once Simon caught all the fish and his partners helped bring them in, Jesus said to them, “Don’t be afraid; from now on you will fish for people.” So they pulled their boats up on shore, left everything, and followed Him. No doubt, only obedience. 
We miss the boat and don't overcome doubt. Can you imagine the frustration of fishing all night with nothing in your nets—nothing to show for your efforts? If your business is anything like mine, there have been times of empty nets—no new clients, a drought. And then, being told to take the large, heavy nets you cleaned to fish again? But Simon followed Jesus' instructions and caught so many fish he needed help bringing them in.
If you feel frustrated, it's time to put up your shield of faith to know away the fiery darts of doubt that Satan has been shooting at you.
Read the full show notes and access all links.
 
Sometimes, planting yourself in the right environment can make all the difference. Whether you are already in a coaching program or are only now thinking about a coach, the Success Without Social Business Growth Academy may be the perfect fit for you to grow your business and your faith simultaneously. Learn more about the academy and join today.